Google Ads → Zoho CRM Integration (No Manual Work)

Learn how to integrate Google Ads with Zoho CRM seamlessly using Pabbly Connect. Follow this step-by-step tutorial to automate lead management without manual work. Build sophisticated automated workflows in less time than you think. This guide translates complex integrations into straightforward steps for immediate implementation.

Watch Step By Step Video Tutorial Below

1. Accessing Pabbly Connect for Integration

To begin the integration of Google Ads with Zoho CRM, you need to access Pabbly Connect. Start by opening a new tab and navigating to pabbl.com/connect. This is the central platform that will enable the automation of your lead management process.

If you are a new user, click on the ‘Sign Up for Free’ button to create an account. Pabbly Connect offers hundreds of free tasks every month, allowing you to explore its features without any cost. Existing users can log in directly to access their workflow builder.

2. Setting Up Google Ads Trigger in Pabbly Connect

Once you are logged into Pabbly Connect, you need to set up the trigger for Google Ads. Click on the ‘Add Trigger’ button and search for Google Ads. Select the event as ‘New Lead Form Entry’ and click on the connect button to generate a webhook URL.

• Copy the generated webhook URL.
• Open your Google Ads campaign where the lead form is set up.
• Scroll to the lead delivery option and paste the webhook URL.

After pasting the URL, enter the key as required and click on the ‘Send Test Data’ button. You will see a confirmation that the test data has been sent, indicating that Pabbly Connect is ready to capture leads from Google Ads.

3. Configuring Zoho CRM Action in Pabbly Connect

Next, you need to add an action step to create a new contact in Zoho CRM. In your Pabbly Connect workflow, click on the ‘Add New Action Step’ button and search for Zoho CRM. Select the event as ‘Create Contact’ and click on the connect button.

If you have previously connected Zoho CRM, select the existing connection; otherwise, click on ‘Add a New Connection’. You will be prompted to enter your Zoho CRM domain, which can be found in the URL of your Zoho account. After entering the domain, click on save.

4. Mapping Lead Details from Google Ads to Zoho CRM

After establishing the connection between Pabbly Connect and Zoho CRM, you will need to map the lead details. The lead source should be set as Google, and then you can map the fields from the Google Ads lead form to the corresponding fields in Zoho CRM.

• Map the first name, last name, and email fields.
• Fill in any other required details as necessary.

Once you have mapped all the required fields, click on the ‘Save and Send Test Request’ button. A positive response will indicate that a new contact has been successfully created in Zoho CRM, confirming that the integration is working as intended.

5. Conclusion: Automating Your Lead Management

With the integration of Google Ads and Zoho CRM through Pabbly Connect, you can automate your lead management process efficiently. Each time a new lead is generated from Google Ads, it will automatically be added to Zoho CRM without any manual intervention.

This automation not only saves time but also ensures that you can follow up with leads promptly. Try out Pabbly Connect today to streamline your business processes and enhance your lead management efficiency!