Facebook Lead Ads to BigCommerce Automation — Convert Social Leads into Customers

Learn how to automate Facebook Lead Ads to BigCommerce using Pabbly Connect, capturing leads seamlessly and converting them into customers. This comprehensive guide reveals exactly how to connect your applications and automate repetitive tasks — accessible for professionals of all technical backgrounds.

Watch Step By Step Video Tutorial Below

1. Accessing Pabbly Connect for Automation

To automate Facebook Lead Ads to BigCommerce, start by accessing Pabbly Connect. This platform seamlessly integrates various applications, simplifying the process of capturing leads.

Visit the Pabbly website by typing ‘Pabbly.com’ in your browser. If you’re an existing user, click on the ‘Sign In’ button located at the top right corner. New users can opt for the ‘Sign Up for Free’ option, which provides 100 free tasks monthly to test the service.

2. Creating a New Workflow in Pabbly Connect

After signing into Pabbly Connect, navigate to the dashboard where you can manage your workflows. Click on the ‘Create Workflow’ button to initiate a new automation.

• Select the ‘New Beta’ workflow builder for a modern experience.
• Name your workflow, e.g., ‘Facebook Lead Ads to BigCommerce Automation.’
• Choose a folder for organization, like ‘Facebook Lead Automations.’

Once your workflow is created, you will set up a trigger application, which in this case will be Facebook Lead Ads.

3. Setting Up the Trigger: Facebook Lead Ads

In the workflow, select Facebook Lead Ads as your trigger application. This will activate the automation whenever a new lead is generated. Choose the trigger event as ‘New Lead Instant’ and click on ‘Connect’.

If you don’t have an existing connection, click on ‘Add New Connection’ and log into your Facebook account to authorize Pabbly Connect. After successfully connecting, you will need to select your Facebook page and lead generation form.

• Open the Meta for Developers and navigate to the Lead Ads Debug Tool.
• Select your page and the lead form to proceed.

Once you’ve set this up, click ‘Save and Send Test Request’ to ensure everything is functioning correctly. This will allow you to capture any lead submissions.

4. Setting Up the Action: BigCommerce

Now that your trigger is in place, it’s time to add an action to your workflow. Select BigCommerce as your action application and choose ‘Create Customer’ as the action event.

To connect BigCommerce with Pabbly Connect, you will need to enter your store’s hash key, client ID, and access token. These can be obtained from your BigCommerce account under the API settings.

Create an API account in BigCommerce and name it appropriately. Grant the necessary permissions for customer information and marketing.

Once you have entered the required information, click ‘Save and Send Test Request’ to confirm that the customer is created successfully in BigCommerce.

5. Mapping Data for Customer Creation

After successfully connecting BigCommerce, you will need to map the data from your Facebook Lead Ads to the fields in BigCommerce. This ensures that all relevant lead information is transferred accurately. using Pabbly Connect

Use the mapping feature to dynamically link the first name, last name, email address, company, and phone number from the lead response. This process ensures that each new lead is automatically populated with the correct details in BigCommerce.

Map the first name and last name fields to the corresponding lead data. Ensure the email and phone number fields are also mapped correctly.

After completing the mapping, click on ‘Save and Send Test Request’. You should see a confirmation that the customer has been created in your BigCommerce account, indicating that the automation is working perfectly.

Conclusion

In this tutorial, we explored how to automate the process of converting Facebook Lead Ads into customers in BigCommerce using Pabbly Connect. This integration streamlines your workflow, saving time and ensuring accuracy in lead management.

By following the steps outlined above, you can set up a seamless connection between Facebook and BigCommerce, enhancing your business efficiency.