Effortlessly Generate and Auto-Schedule Press Releases with Pabbly Connect

Learn how to use Pabbly Connect to automate the generation and scheduling of press releases with an AI agent. Follow our step-by-step tutorial for seamless integration.

Watch Step By Step Video Tutorial Below

1. Accessing Pabbly Connect for Automation

To start automating the generation and scheduling of press releases, you first need to access Pabbly Connect. Begin by navigating to the Pabbly website and signing in. If you are a new user, you can sign up for a free account to explore the features.

Once logged in, locate the Pabbly Connect application from the dashboard. Click on ‘Access Now’ to enter your Pabbly Connect workspace. This platform will serve as the central hub for integrating various applications and automating workflows.

2. Creating a New Workflow in Pabbly Connect

After accessing Pabbly Connect, the next step is to create a new workflow. Click on the ‘Create Workflow’ button. You will be prompted to name your workflow; for this tutorial, name it ‘Generate and Auto-Schedule Press Releases’. Choose a folder to save your workflow, such as ‘Automations’.

• Click on ‘Create’ to initiate the workflow.
• This opens the workflow window where you can set triggers and actions.

In this window, you will define the trigger event that initiates the workflow. This is where Pabbly Connect becomes essential, allowing you to connect Google Sheets, your AI agent, and LinkedIn seamlessly.

3. Setting Up the Trigger with Google Sheets

The first application to integrate is Google Sheets. Select Google Sheets as your trigger application. For the trigger event, choose ‘New or Updated Spreadsheet Row’. This setup ensures that whenever you add or update a row in your specified Google Sheet, it will trigger the workflow.

Copy the webhook URL provided by Pabbly Connect and head over to your Google Sheets. Open the sheet where you will input your press release details. You need to install the Pabbly Connect add-on via the ‘Extensions’ menu. After installation, refresh your spreadsheet.

• Navigate to ‘Extensions’ > ‘Pabbly Connect’ > ‘Initial Setup’.
• Paste the webhook URL and set your trigger column, typically column F.

After submitting, your Google Sheets is now connected to Pabbly Connect, ready to capture new entries as they are added.

4. Integrating the AI Agent for Content Generation

Next, you will integrate your AI agent to generate the press release content. Select OpenAI as your action application in Pabbly Connect. For the action event, choose ‘ChatGPT’. This allows you to leverage AI to create engaging press release content automatically.

To connect your OpenAI account, you will need to enter your API key. You can retrieve this key from the OpenAI API key page. Once you have your key, paste it into Pabbly Connect and save the connection.

Select the AI model you wish to use, such as GPT-4. Enter your prompt, mapping the necessary fields from your Google Sheets data.

This mapping process allows the AI to dynamically generate content based on the information you provide in your spreadsheet, making your workflow efficient and automated.

5. Sharing the Generated Content on LinkedIn

The final step in this automation is to share the generated press release content on LinkedIn. In Pabbly Connect, add another action step and select LinkedIn as your application. Choose the action event ‘Share Simple Text’ to post the content generated by your AI agent.

Connect your LinkedIn account to Pabbly Connect. After successful authorization, map the content generated from OpenAI to the LinkedIn post. Ensure the visibility is set to Pabbly so that your audience can see the updates.

Click ‘Save and Send Test Request’ to post the content. Verify by refreshing your LinkedIn profile to see the new post.

With this setup, every time you update your Google Sheets, a new press release will be automatically generated and posted on LinkedIn, showcasing the power of Pabbly Connect in streamlining your PR efforts.

Conclusion

By following this tutorial, you can efficiently use Pabbly Connect to automate the generation and scheduling of press releases. Integrating Google Sheets, an AI agent, and LinkedIn allows for a seamless workflow that saves time and enhances productivity.

With Pabbly Connect, you can focus on crafting your messages while the automation handles the scheduling and posting, making your PR process effortless and effective.