Create Airtable Record for Google Ads Leads Using Pabbly Connect

Learn how to create an Airtable record for Google Ads leads using Pabbly Connect in this step-by-step tutorial. Integrate Google Ads and Airtable seamlessly. Implement the precise methodologies leading organizations use to automate repetitive tasks, illustrated with practical examples designed for immediate application.

Watch Step By Step Video Tutorial Below

Accessing Pabbly Connect for Google Ads and Airtable Integration

To create a seamless integration between Google Ads and Airtable, you need to access Pabbly Connect. Start by opening your browser and searching for Pabbly Connect. This platform enables you to automate workflows without coding.

Once on the Pabbly Connect landing page, you will see options to sign in or sign up. If you are a new user, click on the ‘Sign up for free’ button. Existing users can click on ‘Sign in’ to access their dashboard. After signing in, you can begin creating your workflow for Google Ads leads.

Creating a New Workflow in Pabbly Connect

In your Pabbly Connect dashboard, click on the ‘Create Workflow’ button to start. You will need to name your workflow, such as ‘Create Airtable Record for Google Ads Lead’. Select the appropriate folder where you want to save this workflow. using Pabbly Connect

After naming your workflow, click on ‘Create’. You will be directed to the workflow window with two main sections: Trigger and Action. The Trigger is the event that starts the workflow, while the Action is what happens as a result. In this case, the Trigger will be Google Ads.

• Select Google Ads as the Trigger application.
• Choose ‘New Lead Form Entry’ as the Trigger event.
• Connect Google Ads to Pabbly Connect using the provided webhook URL.

Once you set up the Trigger, you can proceed to establish the Action that will create a new record in Airtable.

Setting Up Google Ads Trigger in Pabbly Connect

To set up the Google Ads trigger, you need to copy the webhook URL provided by Pabbly Connect. This URL acts as a bridge between Google Ads and Pabbly Connect. After copying the URL, go to your Google Ads account.

In Google Ads, navigate to your lead form settings. Under the lead delivery options, paste the copied webhook URL into the appropriate field. You will also need to create a unique key for identification. This key can be named anything, such as ‘test’.

• Open your lead form settings in Google Ads.
• Paste the webhook URL in the lead delivery settings.
• Click ‘Send Test Data’ to verify the connection.

After successfully sending the test data, you can return to Pabbly Connect to check if the data has been received correctly.

Creating Airtable Record Using Pabbly Connect

With the Google Ads trigger set up, the next step is to create an Airtable record. In your Pabbly Connect workflow, navigate to the Action section and select Airtable as the action application. Choose ‘Create Record’ as the action event.

To connect Airtable with Pabbly Connect, you will need to authorize access to your Airtable account. Select the base where you want to create the record, such as ‘Google Ads Leads’, and ensure you have the correct fields set up in Airtable.

Select your Airtable base (e.g., Google Ads Leads). Map the fields from Google Ads to Airtable (first name, last name, email). Click ‘Save and Send Test Request’ to create a record.

After saving, check your Airtable account to confirm that a new record has been created with the lead details from Google Ads.

Conclusion

In this tutorial, we demonstrated how to create a new Airtable record for Google Ads leads using Pabbly Connect. By following the steps outlined, you can automate the process of capturing leads and storing them in Airtable seamlessly. This integration enhances your ability to manage leads effectively and improve your conversion rates.