Capture Google Lead Ads in Airtable and Send Personalized Emails

Learn how to capture Google Lead Ads in Airtable and send personalized emails using Pabbly Connect. Follow this detailed tutorial for seamless integration. Develop expertise in application integration and learn how to design streamlined automation workflows using proven, simplified approaches.

Watch Step By Step Video Tutorial Below

1. Accessing Pabbly Connect for Integration

To begin capturing Google Lead Ads in Airtable, the first step is to access Pabbly Connect. Head over to the official Pabbly Connect website by searching for ‘Pabbly.com/connect’. This platform allows you to automate and integrate various applications seamlessly.

Once on the Pabbly Connect page, you will see options to sign in or sign up. If you are new, click on the ‘Sign up free’ option to get started with 100 free tasks each month. Existing users can simply sign in. After logging in, you will be directed to the Pabbly Connect dashboard, where you can manage your automation workflows.

2. Creating Your Workflow in Pabbly Connect

After accessing Pabbly Connect, the next step is to create a new workflow. Click on the ‘Create Workflow’ button. You will be prompted to select a workflow builder; choose the ‘New Beta’ version for a modern experience.

• Click on ‘Create Workflow’
• Select ‘New Beta’ as your workflow builder
• Name your workflow, e.g., ‘Capture Google Lead Ads in Airtable’

Once your workflow is created, you will set up a trigger. Select Google Ads as your trigger application and choose the event ‘New Lead Form Entry’. This is where Pabbly Connect facilitates the integration by capturing lead data from Google Ads.

3. Setting Up Google Ads Integration

To connect Google Ads to Pabbly Connect, you will receive a webhook URL. Copy this URL and navigate to your Google Ads account. In your lead form settings, find the lead delivery option and paste the webhook URL there.

• Paste the webhook URL in the lead delivery option
• Click on ‘Send Test Data’
• Check for a response in Pabbly Connect

Once you send test data, Pabbly Connect will confirm the reception of lead information, which includes fields like full name, email, phone number, and company. This step ensures that your Google Ads are correctly linked to the workflow.

4. Storing Leads in Airtable

With the trigger set, the next action is to store the lead information in Airtable. In Pabbly Connect, select Airtable as your action application and choose ‘Create Record’ as the event.

Connect your Airtable account to Pabbly Connect Select the base and table where records will be stored Map the fields from Google Ads to Airtable

By mapping the fields, Pabbly Connect ensures that the data flows correctly from Google Ads to Airtable, creating a new record for each lead. This automation saves time and keeps your lead information organized.

5. Sending Personalized Emails via Gmail

Finally, to send personalized emails, add Gmail as another action in your Pabbly Connect workflow. Choose ‘Send Email’ as the action event. Connect your Gmail account to Pabbly Connect and fill in the required fields.

Set the sender name and recipient’s email Craft your email subject and body Use dynamic fields to personalize the email

Once everything is set, send a test email to ensure that the integration works. Pabbly Connect will facilitate the sending of emails to users as soon as they submit their information via Google Ads, enhancing your communication strategy.

Conclusion

In this tutorial, we explored how to capture Google Lead Ads in Airtable and send personalized emails using Pabbly Connect. This integration streamlines the capture and communication process, making it easier to manage leads effectively.