Automatically Add Users to Facebook Custom Audience with Pabbly Connect

Learn how to automatically add users to Facebook Custom Audience using Pabbly Connect and Pabbly Connect in this detailed tutorial. Follow this definitive guide to creating powerful automated workflows with straightforward, efficiency-focused solutions that save valuable time.

Watch Step By Step Video Tutorial Below

1. Introduction to Pabbly Connect and Its Importance

Pabbly Connect is a powerful automation tool that enables seamless integration between various applications. In this tutorial, we will explore how to use Pabbly Connect to automatically add users to Facebook Custom Audiences based on their pre-sales inquiries collected through Pabbly Form Builder.

This integration is crucial for businesses looking to target specific audiences for their advertising campaigns. By utilizing Pabbly Connect, you can streamline the process of gathering customer data and effectively use it for marketing purposes.

2. Setting Up Your Pabbly Form Builder

To begin, you need to create a pre-sales form using Pabbly Form Builder. This form will collect essential information from potential customers, such as their names and email addresses. Once your form is ready, you can integrate it with Pabbly Connect.

Follow these steps to set up your form:

• Log in to your Pabbly Form Builder account.
• Create a new form and add fields for name and email.
• Save and publish your form.

Now that your form is set up, the next step is to connect it with Pabbly Connect to capture the responses automatically.

3. Creating a New Workflow in Pabbly Connect

To create a new workflow in Pabbly Connect, log into your Pabbly Connect account and follow these steps:

Click on the ‘Create New Workflow’ button and name your workflow, for example, ‘Pre-Sales Query to Facebook Custom Audience’. After saving your workflow, select Pabbly Form Builder as your trigger application.

Next, you will need to set up the webhook response to capture the data from your form submissions. Click on the ‘Capture Webhook Response’ option, which will provide you with a unique webhook URL. Copy this URL and paste it into the integration settings of your form in Pabbly Form Builder. This allows Pabbly Connect to receive data whenever a new form submission occurs.

4. Adding Users to Facebook Custom Audience

Once your form submissions are being captured in Pabbly Connect, the next step is to add this data to your Facebook Custom Audience. In your workflow, select Facebook Custom Audiences as the action application.

Choose the ‘Add a User to Custom Audience’ action. You will need to connect your Facebook account by clicking the connect button and authorizing the application. After connecting, select your business account and ad account.

Now, you need to hash the user’s first name, last name, and email address before sending them to Facebook. Add the Data Transformer application in between your webhook response and Facebook Custom Audiences step. Use the SHA-256 method to hash each value. This ensures that you comply with Facebook’s data privacy requirements.

5. Testing and Finalizing Your Integration

After setting up the hashing process, it’s time to test your integration. Go back to your workflow in Pabbly Connect and click on ‘Save and Send Test Request’ to check if the user is successfully added to your Facebook Custom Audience.

If the test is successful, you will see the audience ID confirming that the user has been added. This means that every time someone fills out your pre-sales form, they will automatically be added to your Facebook Custom Audience, allowing you to run targeted ads.

By following these steps, you can leverage Pabbly Connect and Pabbly Form Builder to enhance your marketing strategies and effectively reach out to potential customers.

Conclusion

In this tutorial, we demonstrated how to use Pabbly Connect and Pabbly Form Builder to automatically add users to Facebook Custom Audience based on their pre-sales inquiries. This integration not only saves time but also enhances your ability to target specific audiences effectively. Start using Pabbly Connect today to streamline your marketing efforts!