Watch Step By Step Video Tutorial Below





1. Accessing Pabbly Connect for Integration

To start integrating Google Ads with MailerLite, you need to access Pabbly Connect. Begin by visiting the Pabbly website at pabbly.com. Once there, sign in to your existing account or sign up for a free trial to explore its features.

After logging in, navigate to the Pabbly Connect dashboard. Here, you can create new workflows that will automate the integration between Google Ads and MailerLite. The platform allows you to easily manage your integrations and monitor their performance.

2. Creating a New Workflow in Pabbly Connect

In this section, you will create a new workflow specifically for capturing leads from Google Ads. Click on the “Create Workflow” button in the Pabbly Connect dashboard. Name your workflow something descriptive, like “Automatically Add Google Ads Leads to MailerLite Subscribers.” Select a suitable folder for better organization.

  • Click on “Create” to finalize the workflow setup.
  • You will see a prompt to select your Trigger Application.
  • Choose Google Ads as your Trigger Application.

After selecting the trigger application, you will set the trigger event to “New Lead Form Entry”. This means the workflow will activate whenever a new lead is generated in Google Ads. Click on “Connect” to proceed with the setup.

3. Connecting Google Ads to Pabbly Connect

To connect Google Ads with Pabbly Connect, you will need a webhook URL. This URL acts as a bridge between Google Ads and Pabbly Connect. After selecting the trigger event, a webhook URL will be generated for you.

Open your Google Ads account and navigate to the lead generation form you are using. In the lead delivery options, paste the webhook URL provided by Pabbly Connect. Make sure to enter the correct key as instructed. Once done, click on “Send Test Data” to check if the connection is working properly.

  • Ensure all fields in the form are correctly configured to capture necessary lead information.
  • Test the connection to confirm that data is being sent to Pabbly Connect successfully.

After sending the test data, return to your Pabbly Connect workflow to verify that the response from Google Ads is received. This confirms that the integration is set up correctly.

4. Adding MailerLite as an Action Step

Now that Google Ads is connected to Pabbly Connect, the next step is to add MailerLite as an action application. Click on “Add New Action Step” and search for MailerLite. Choose the action event “Create or Update Subscriber” and click on “Connect” to set up the connection.

To authenticate the connection, you will need an API token from your MailerLite account. Go to the integrations section in MailerLite and generate a new API token. Copy this token and paste it into Pabbly Connect to establish the connection.

  • Make sure to map the fields correctly to ensure data flows seamlessly from Google Ads to MailerLite.
  • Toggle on the necessary fields such as email, name, and company name to capture all relevant lead information.

Once all details are mapped, click “Save and Send Test Request” to check if the subscriber is created successfully in MailerLite. This step is crucial for confirming that your automation is functioning as intended.

5. Final Verification of Integration

After the test request, verify that the subscriber has been added to your MailerLite account. Go to the subscribers section in MailerLite and check for the newly created subscriber. You should see the email address and other details you mapped from Google Ads.

This final verification step ensures that the integration between Google Ads and MailerLite through Pabbly Connect is working smoothly. If everything appears correctly, your automation is now live and ready to capture leads efficiently.

By following these steps, you have successfully integrated Google Ads with MailerLite using Pabbly Connect. This automation will help you grow your email list and manage your leads effectively.

Conclusion

In this tutorial, we explored how to integrate Google Ads with MailerLite using Pabbly Connect. By setting up this automation, you can effortlessly capture leads and grow your email list.