Automatically Add Google Ads Leads to Mailchimp (No Code Tutorial)

Learn how to automatically add Google Ads leads to Mailchimp using Pabbly Connect in this detailed no-code tutorial. Follow step-by-step instructions for seamless integration. Discover how to seamlessly connect your essential tools through accessible instructions that make powerful automation available to professionals at every skill level.

Watch Step By Step Video Tutorial Below

1. Access Pabbly Connect for Google Ads and Mailchimp Integration

To begin the process of integrating Google Ads with Mailchimp, you need to access Pabbly Connect. Start by visiting the Pabbly website at pabby.com. If you are an existing user, click on the ‘Sign In’ button located at the top right corner. For new users, select the ‘Sign Up for Free’ option to create an account and receive 100 free tasks monthly.

Once logged in, navigate to the Pabbly Connect dashboard. Click on the ‘Access Now’ button for Pabbly Connect. This action will take you to the app dashboard where you can manage your workflows. To create a new workflow, click on the ‘Create Workflow’ button, and select the new beta workflow builder. Name your workflow as ‘Automatically Add Google Ads Leads to Mailchimp’ and click on ‘Create’ to proceed.

2. Setting Up Google Ads as the Trigger in Pabbly Connect

In this step, we will set Google Ads as the trigger application in Pabbly Connect. The trigger is the event that initiates the workflow. Select Google Ads as your trigger application. The specific trigger event you need to choose is ‘New Lead Form Entry.’ This will allow the workflow to activate whenever a new lead is generated from Google Ads.

• Search for Google Ads in the trigger application field.
• Select ‘New Lead Form Entry’ as the trigger event.
• Click on the ‘Connect’ button to establish a connection.

After connecting, Pabbly Connect will provide you with a webhook URL. This URL acts as a bridge to connect Google Ads with Pabbly Connect. Copy this webhook URL and proceed to your Google Ads account to set up lead delivery.

3. Setting Up Google Ads for Lead Delivery

Now that you have your webhook URL from Pabbly Connect, it’s time to configure Google Ads to send lead data to this URL. Open your Google Ads account and navigate to the campaign where you have created a lead form. Ensure that your lead form includes all necessary fields such as first name, last name, email, phone number, and company name.

In the lead delivery options, paste the copied webhook URL into the designated box. Make sure to enter the key as well. Click on the ‘Send Test Data’ button to verify that the connection is working correctly. If the test data is successfully sent, you will see a confirmation indicating that the connection setup is functioning as intended.

4. Connecting Mailchimp as the Action Application

Next, we will set up Mailchimp as the action application in Pabbly Connect. This step allows you to automatically add new leads from Google Ads to your Mailchimp account. Click on the ‘Add New Action Step’ and search for Mailchimp in the action application field. Select ‘Add New Member with Custom Fields’ as the action event.

• Connect to your Mailchimp account by entering your API key and data center.
• Select the audience list you want to add leads to.
• Map the fields from Google Ads to Mailchimp, ensuring email addresses and names are correctly assigned.

Once all details are mapped, click on the ‘Save and Send Test Request’ button. If successful, you will receive a confirmation response indicating that the subscriber has been created in Mailchimp.

5. Finalizing the Google Ads and Mailchimp Integration

With both Google Ads and Mailchimp connected through Pabbly Connect, you have successfully set up the automation workflow. Every time a new lead is generated in Google Ads, it will automatically be added to your Mailchimp audience list without any manual effort. This automation saves time and ensures that your leads are captured efficiently.

To summarize, you have configured Google Ads as the trigger application, set up lead delivery, connected Mailchimp as the action application, and mapped the necessary fields. This seamless integration allows for effective lead management and enhances your marketing efforts.

Conclusion

In this tutorial, we demonstrated how to automatically add Google Ads leads to Mailchimp using Pabbly Connect. By following the steps outlined, you can streamline your lead management process and ensure that all potential customers are captured effectively. Start utilizing Pabbly Connect today to enhance your marketing automation.