Automatically Add Google Ads Leads to Agile CRM Using Pabbly Connect

Learn how to automatically add Google Ads leads to Agile CRM using Pabbly Connect in this step-by-step tutorial. Streamline your lead management process today! Follow this definitive guide to creating powerful automated workflows with straightforward, efficiency-focused solutions that save valuable time.

Watch Step By Step Video Tutorial Below

1. Setting Up Pabbly Connect for Google Ads and Agile CRM

To automatically add Google Ads leads to Agile CRM, you first need to access Pabbly Connect. If you’re a new user, visit the Pabbly Connect landing page and sign up for free. This will allow you to explore the platform with up to 100 free tasks every month.

Once logged in, navigate to the workflow builder. This is where you will set up the integration between Google Ads and Agile CRM. The workflow consists of triggers and actions, where the trigger initiates the process and the action executes the desired outcome.

2. Creating a Trigger for Google Ads in Pabbly Connect

In Pabbly Connect, click on the ‘Add Trigger’ button. You will need to search for and select Google Ads as your trigger application. For the event, choose ‘New Lead Form Entry’ and click on ‘Connect’ to proceed.

• Select Google Ads as the trigger application.
• Choose the event ‘New Lead Form Entry’.
• Click on ‘Connect’ to receive the webhook URL.

Copy the generated webhook URL and head over to your Google Ads account. Here, you will need to connect this lead form with Pabbly Connect by pasting the webhook URL into the lead delivery option and clicking on ‘Send Test Data’. This action will send a test lead to Pabbly Connect.

3. Capturing Lead Data from Google Ads

After sending the test data, return to your Pabbly Connect workflow. You should see that Pabbly has captured the response, which includes essential lead details such as company name, email address, phone number, last name, and first name.

This step confirms that the connection between Google Ads and Pabbly Connect is successful. You can now choose to use the test lead details for your automation or wait for real leads to be captured. If you opt for real leads, ensure your Google Ads campaign is live.

4. Setting Up the Action Step for Agile CRM

Next, click on ‘Add New Action Step’ and search for Agile CRM as the action application. Select ‘Create Contact’ as the action event and click on ‘Connect’. If you have previously connected Agile CRM with Pabbly Connect, select the existing connection. Otherwise, create a new connection.

• Provide your login email, API key, and domain for Agile CRM.
• Access your Agile CRM account to find these details.
• Ensure to copy the domain correctly, excluding unnecessary parts.

After entering the required information, click on ‘Save’. This will establish the connection between Agile CRM and Pabbly Connect, allowing you to create contacts automatically.

5. Mapping Lead Details to Agile CRM

Once the connection is established, you need to map the lead details from Google Ads to Agile CRM. This mapping ensures that the data from the previous step is dynamically inserted into the contact fields in Agile CRM.

In the mapping section, you will see fields for first name, last name, email address, phone number, and company name. You can choose to fill in all or only the required fields. After mapping the details, click on ‘Save and Send Test Request’ to create the contact in Agile CRM.

Upon successful execution, you will receive a confirmation that the contact has been created. You can verify this by checking the contacts section in Agile CRM, where you will see the newly added contact with the correct details. This completes the integration process using Pabbly Connect, ensuring that all new leads from Google Ads are automatically added to Agile CRM.

Conclusion

By following these steps, you can efficiently automate the process of adding Google Ads leads to Agile CRM using Pabbly Connect. This integration streamlines your lead management, saving you time and ensuring accuracy in your CRM records.