Automate Your Marketing Copy with Pabbly Connect and AI

Learn how to write automated marketing copy using Pabbly Connect and AI. This step-by-step tutorial covers integrating Google Sheets, OpenAI, and Google Docs for seamless automation.

Watch Step By Step Video Tutorial Below

1. Accessing Pabbly Connect to Start Automation

To begin automating your marketing copy, the first step is to access Pabbly Connect. This platform serves as the central hub for integrating various applications such as Google Sheets and OpenAI. Start by navigating to the Pabbly Connect website and either sign in or sign up for a free account.

Once logged in, you will be directed to your dashboard. Here, you can create a new workflow that will link Google Sheets, OpenAI, and Google Docs. Click on the ‘Create Workflow’ button, enter a name for your workflow, and select the folder where you want to save it. This sets the foundation for the automation process.

2. Setting Up Google Sheets with Pabbly Connect

The next step involves setting up Google Sheets as the trigger application in Pabbly Connect. This means that any new or updated row in your Google Sheets will initiate the automation. To do this, select Google Sheets from the list of applications and choose the trigger event as ‘New or Updated Spreadsheet Row’.

• Select Google Sheets as the trigger application.
• Choose the trigger event as New or Updated Spreadsheet Row.
• Copy the provided webhook URL to connect Google Sheets with Pabbly Connect.

After copying the webhook URL, open your Google Sheets, navigate to Extensions, then Add-ons, and select Get Add-ons to install the Pabbly Connect Webhooks extension. Once installed, refresh your spreadsheet, and set up the initial configuration by pasting the webhook URL and specifying the trigger column.

3. Integrating OpenAI with Pabbly Connect

After setting up Google Sheets, the next step is to integrate OpenAI as the action application in Pabbly Connect. This integration allows the AI agent to generate marketing copy based on the data inputted in Google Sheets. Search for OpenAI in the action application list and select it.

For the action event, choose ‘Chat GPT’ and connect your OpenAI account. You will need to provide an API key from your OpenAI account. To obtain the key, visit the OpenAI API key page, create a new secret key, and paste it back into Pabbly Connect. Once connected, you can set the AI model to GPT-4 and enter the prompt for generating marketing copy.

• Select OpenAI as the action application.
• Choose the action event as Chat GPT.
• Map the product details, features, target audience, and tone from the Google Sheets response.

By mapping these details, the AI will generate tailored marketing copy automatically whenever new data is entered in Google Sheets, streamlining your marketing efforts.

4. Creating Google Docs to Store Generated Marketing Copy

Once the marketing copy is generated by OpenAI, the next step is to create a Google Docs document to store this content. In Pabbly Connect, select Google Docs as the next action application. Choose the action event ‘Create a Blank Document’ and connect your Google account.

After connecting, name the document dynamically using the product name and a static label such as ‘Marketing Copy’. After creating the document, you will append the generated marketing copy to this document. Select Google Docs again and choose the action event ‘Append Paragraph to a Document’.

Create a blank document in Google Docs. Use dynamic mapping to insert the generated marketing copy. Ensure the document ID is mapped correctly for future updates.

This integration allows you to have all your marketing copies efficiently stored and organized in Google Docs for easy access and review.

5. Sharing Google Docs Links via Google Drive

Finally, to make the generated marketing copy accessible, you need to share the Google Docs link via Google Drive. In Pabbly Connect, select Google Drive as the next action application. Choose the action event ‘Share a File with Anyone’ and connect your Google Drive account.

After connecting, map the document ID from the previous step and share the document. Then, update your Google Sheets with the shareable link by selecting Google Sheets again and using the action event ‘Update a Cell Value’. Map the cell in your spreadsheet where you want to place the link.

This ensures that your team can easily access the generated marketing copy directly from Google Sheets, facilitating collaboration and review. The entire workflow will now run in the background, automatically generating and sharing marketing copies as new data is added.

Conclusion

By utilizing Pabbly Connect, you can automate the process of writing marketing copy using AI, saving time and enhancing productivity. This tutorial demonstrated how to integrate Google Sheets, OpenAI, and Google Docs seamlessly. Now you can implement this powerful automation in your own business for effective marketing strategies.