Automate Social Media Sharing from Airtable with Pabbly Connect

Learn how to automate social media sharing from Airtable to Facebook and Instagram using Pabbly Connect without duplication. Step-by-step tutorial included. Master proven automation processes with practical implementation examples and strategic recommendations you can apply immediately in your workflow.

Watch Step By Step Video Tutorial Below

1. Accessing Pabbly Connect for Automation

To begin automating social media sharing from Airtable, first access Pabbly Connect by visiting Pabbly.com. Create a free account or log in if you are an existing user. This platform is essential for connecting applications like Facebook, Instagram, and Airtable seamlessly.

Once logged in, navigate to the dashboard where you can create a new workflow. Click on the button labeled ‘Create Workflow’ and provide a name for your automation, such as ‘Social Media Automation from Airtable to Facebook and Instagram.’ This setup will enable you to share posts automatically without duplication.

2. Setting Up the Trigger with Scheduled Automation

In this step, you will set up the automation trigger using Pabbly Connect. Instead of selecting Airtable as the first application, choose ‘Schedule by Pabbly’ to run your workflow daily. This feature allows you to specify the frequency and time for your automation.

• Select the frequency as daily.
• Set the time to 10:10 AM.

After configuring the schedule, click on the ‘Save’ button. This setup ensures that your social media posts will be shared daily without any manual intervention. The automation will fetch content from Airtable based on the defined schedule.

3. Configuring the Counter for Unique Posts

To avoid duplication, configure a counter using Pabbly Connect. Add a ‘Number Formatter’ action step to your workflow. Set the initial value to 1 and configure it to increment by 1 with each execution.

• Initial value: 1
• Increment by: 1
• Final value: Set based on the number of records in your Airtable.

This counter will ensure that each post is unique and sequentially fetched from Airtable. Once the last record is reached, the counter will reset, allowing for continuous posting without duplication.

4. Fetching Data from Airtable

Now it’s time to fetch data from Airtable using Pabbly Connect. Select Airtable as your next application in the action step. Choose the action event as ‘Find a Record’ and connect your Airtable account by providing the API token.

In the setup, select your base and table where the content is stored. Map the counter value to the ID field to retrieve the correct record. This step ensures that the automation fetches the right content for posting on social media.

After mapping, click on ‘Save and Send Test Request’ to verify that the correct content is fetched. The automation will now have access to the necessary information for posting on Facebook and Instagram.

5. Posting to Instagram and Facebook

Finally, use Pabbly Connect to post the fetched content to Instagram and Facebook. Start with Instagram by selecting ‘Instagram for Business’ as the action application. Choose ‘Publish Photo’ as the action event.

Map the fetched image URL for the photo. Map the caption from the fetched data.

After configuring Instagram, repeat the process for Facebook by selecting it as the next action application. Choose ‘Create Page Post’ and map the same content. Click ‘Save and Send Test Request’ for both applications to complete the automation.

Conclusion

By following these steps, you can effectively automate social media sharing from Airtable to Facebook and Instagram using Pabbly Connect. This automation runs daily, ensuring unique content is shared without duplication, saving you time and effort.