Automate Product Update Emails for Google Lead Ads Leads Using Pabbly Connect and SendGrid

Learn how to automate product update emails for Google Lead Ads leads using Pabbly Connect and SendGrid with this detailed step-by-step tutorial. Discover how to seamlessly connect your essential tools through accessible instructions that make powerful automation available to professionals at every skill level.

Watch Step By Step Video Tutorial Below

1. Accessing Pabbly Connect for Automation

To automate sending product update emails for Google Lead Ads leads, first, access Pabbly Connect. Start by visiting the Pabbly website and signing in to your account. If you’re a new user, you can sign up for free to get started.

Once logged in, navigate to the Pabbly Connect dashboard. Here, you can create new workflows that will facilitate the integration between Google Ads and SendGrid. This is crucial for automating your email notifications to new leads captured through Google Ads.

2. Creating a New Workflow in Pabbly Connect

In the Pabbly Connect dashboard, you can create a new workflow by clicking on the ‘Create Workflow’ button. Name your workflow something descriptive, such as ‘Send Product Update Email Automatically for Google Leads Ads Leads Using SendGrid’. This will help you easily identify it later.

• Click on the ‘Create Workflow’ button.
• Select the trigger application, which will be Google Ads.
• Choose ‘New Lead Form Entry’ as the trigger event.

After setting up the trigger, you will need to connect your Google Ads account to Pabbly Connect. This connection allows Pabbly Connect to receive data whenever a new lead is generated from your Google Ads campaigns.

3. Connecting Google Ads to Pabbly Connect

To connect Google Ads, you will need a webhook URL provided by Pabbly Connect. This URL acts as a bridge between Google Ads and Pabbly Connect, enabling the transfer of lead data. Copy the webhook URL and paste it into the lead delivery option in your Google Ads form settings.

Once you have set up the webhook, send a test lead from Google Ads to ensure the connection is working. If successful, you will see the test data appear in your Pabbly Connect workflow, confirming that the integration is set up correctly.

4. Sending Emails Using SendGrid

After successfully connecting Google Ads, it’s time to set up SendGrid as the action application in your workflow. In Pabbly Connect, select SendGrid and choose the action event as ‘Send Email’. This allows you to automate the email notifications that will be sent to your new leads. using Pabbly Connect

• Connect your SendGrid account by entering the API key.
• Map the email address from the Google Ads lead data to the ‘Send To Email’ field.
• Customize the email subject and content, using dynamic fields to personalize the message.

This setup ensures that every time a new lead is captured, an email is automatically sent using SendGrid, enhancing your communication efficiency.

5. Testing and Verifying the Integration

Once your workflow is fully set up, it’s crucial to test the entire process. Send a test lead through Google Ads and check if the email is successfully sent via SendGrid. This step verifies that the integration between Google Ads and SendGrid through Pabbly Connect is functioning as intended.

If the test is successful, you can be confident that your automation is working. From now on, every new lead captured through Google Ads will automatically receive a product update email, saving you time and ensuring consistent communication with your leads.

Conclusion

In this tutorial, we explored how to automate sending product update emails for Google Lead Ads leads using Pabbly Connect and SendGrid. By following these steps, you can enhance your lead management process and improve communication efficiency.