Automate Lead Management: Adding New Leads from Google Lead Ads to Airtable with Pabbly Connect

Learn how to automate adding new leads from Google Lead Ads to Airtable using Pabbly Connect. Follow this detailed tutorial for seamless integration. Implement the precise methodologies leading organizations use to automate repetitive tasks, illustrated with practical examples designed for immediate application.

Watch Step By Step Video Tutorial Below

1. Accessing Pabbly Connect for Integration

To automate adding new leads from Google Lead Ads to Airtable, you need to access Pabbly Connect. Start by searching for Pabbly.com in your web browser. This will take you to the homepage of Pabbly Connect, where you can sign up or log in as an existing user.

After signing in, you will see the Pabbly Connect dashboard. Here, you can manage your workflows and integrations. It is important to note that Pabbly Connect is the central platform that facilitates the integration between Google Lead Ads and Airtable.

2. Creating a New Workflow in Pabbly Connect

Next, you need to create a workflow to connect your Google Lead Ads with Airtable. Click on the ‘Create Workflow’ button located at the top right corner of the dashboard. You will then be prompted to select the workflow builder.

• Choose the Classic builder for a familiar interface.
• Name your workflow as ‘Add New Leads from Google Lead Ads to Airtable Automatically’.
• Select the folder for your workflow, such as ‘Automations’.

Once you have named your workflow and selected the appropriate folder, you will be taken to the workflow setup page where you can define triggers and actions. This is where Pabbly Connect will handle the integration process.

3. Setting the Trigger for Google Lead Ads

Now, let’s set the trigger for your workflow. Select Google Ads as your trigger application. Then choose the trigger event as ‘New Lead Form Entry’. This means that whenever a new lead is generated through your Google Ads, it will trigger the workflow.

After selecting the trigger, you will receive a webhook URL. Copy this URL and head over to your Google Ads account. Create a test lead form and paste the webhook URL in the lead delivery settings. This step is crucial as it links Google Lead Ads with Pabbly Connect.

4. Setting the Action to Create a Record in Airtable

With the trigger set up, it’s time to define the action. Select Airtable as your action application and choose the action event as ‘Create a Record’. This action will add the lead details into your Airtable account each time a new lead is generated. using Pabbly Connect

• Connect your Airtable account to Pabbly Connect by clicking on ‘Add New Connection’.
• Authorize the connection by granting access to your Airtable resources.
• Select the base and table where you want the lead data to be stored.

After configuring the action, you will map the fields from the trigger to the action. This ensures that the information captured from Google Lead Ads is correctly entered into Airtable. Pabbly Connect makes this process seamless and efficient.

5. Testing the Integration

Finally, it’s time to test the integration. Send a test lead through your Google Lead Ads form. Once you submit the form, check your Airtable to see if the new record has been created successfully. This step verifies that your integration is working as intended.

If the record appears in Airtable, congratulations! You have successfully automated the process of adding new leads from Google Lead Ads to Airtable using Pabbly Connect. This automation will help streamline your lead management and follow-up processes.

Conclusion

In this tutorial, we covered how to integrate Google Lead Ads with Airtable using Pabbly Connect. By following these steps, you can automate lead management and improve your workflow efficiency. Automating this process allows for better organization and timely follow-ups with new leads.