Automate Instagram Posts from Google Sheets Using Pabbly Connect

Learn how to automate Instagram posts from Google Sheets using Pabbly Connect in this step-by-step tutorial. Streamline your social media management today! Explore efficient methods for automating routine tasks with clear, concise instructions suited for both newcomers and experienced professionals.

Watch Step By Step Video Tutorial Below

1. Accessing Pabbly Connect for Automation

To automate Instagram posts from Google Sheets, first access Pabbly Connect. This platform allows seamless integration between various applications, including Google Sheets and Instagram.

Start by visiting the Pabbly Connect website. If you’re a new user, you can sign up for free and get 100 free tasks every month. Existing users can simply log in to their accounts.

2. Creating a Workflow in Pabbly Connect

Once logged into Pabbly Connect, you will see the dashboard with all available applications. To create a workflow for scheduling Instagram posts, click on the ‘Create Workflow’ button located at the top right corner.

A dialog box will prompt you to enter a name for your workflow and select a folder for organization. Name your workflow ‘Schedule Instagram Post from Google Sheets Automatically’ and select the appropriate folder to save the workflow.

• Click on the ‘Create’ button to finalize the workflow setup.
• This will lead you to a screen with two sections: Trigger and Action.

This is where you will set up the automation process using Pabbly Connect.

3. Setting Up the Trigger with Google Sheets

The next step involves setting up the trigger. Select ‘Google Sheets’ as your trigger application. This will allow Pabbly Connect to monitor any new data entries in your Google Sheets.

Choose the trigger event as ‘New or Updated Spreadsheet Row’. This means that whenever a new row is added or updated in Google Sheets, it will trigger the automation. Pabbly Connect will provide you with a webhook URL for this integration.

• Copy the provided webhook URL.
• Open your Google Sheets and go to Extensions > Add-ons > Get Add-ons.

Search for ‘Pabbly Connect Webhooks’ and install it if you haven’t already. This integration is crucial for connecting your Google Sheets to Pabbly Connect.

4. Configuring Google Sheets with Pabbly Connect

After installing the Pabbly Connect Webhooks add-on, return to Google Sheets. Go to Extensions > Pabbly Connect Webhooks > Initial Setup. Here, paste the copied webhook URL and specify the trigger column, which is where your final data will be entered.

In this case, your trigger column will be Column D, where you will add the publishing date and time for your Instagram posts. Click on the Submit button to complete the setup.

Make sure to enable the ‘Send on Event’ option in the Pabbly Connect Webhooks settings. This ensures that every time you add data to Google Sheets, it will trigger the automation.

Once this is configured, you can test the connection by sending a test request from Google Sheets and checking if Pabbly Connect captures the response correctly.

5. Scheduling Instagram Posts via Pabbly Connect

With your trigger set up, it’s time to configure the action that will publish your Instagram post. Select ‘Instagram for Business’ as your action application in Pabbly Connect.

Choose the action event as ‘Publish Photo’. You will need to connect your Instagram account to Pabbly Connect by clicking on the ‘Add New Connection’ button. Ensure you are logged into your Instagram account in a separate tab to authorize the connection.

Map the photo URL and caption from the previous step in your Google Sheets. Utilize the BR HTML tag for line breaks between the caption and tags.

Finally, click on the ‘Save and Send Test Request’ button to verify that the automation works as intended. If successful, your post will appear on your Instagram account at the scheduled time.

Conclusion

Using Pabbly Connect to automate Instagram posts from Google Sheets is an efficient way to manage your social media presence. This integration allows you to schedule posts seamlessly, ensuring consistent engagement with your audience.