Automate Google Ads Leads to ActiveCampaign with Pabbly Connect

Learn how to automate adding new Google Ads leads to ActiveCampaign using Pabbly Connect with this detailed step-by-step tutorial. Learn to create powerful connections between your critical applications without requiring specialized programming knowledge or extensive technical background.

Watch Step By Step Video Tutorial Below

1. Setting Up Pabbly Connect for Google Ads and ActiveCampaign Integration

To automate adding contacts in ActiveCampaign for new Google Ads leads, you need to start with Pabbly Connect. First, sign up for a free account on Pabbly Connect’s dashboard. Once logged in, click on ‘Create Workflow’ and name it, for example, ‘Google Ads to ActiveCampaign.’ This name will help you identify the workflow later.

After creating the workflow, you will see two windows: the trigger window and the action window. The trigger will be set to recognize new leads from Google Ads, while the action will be to add these leads as contacts in ActiveCampaign. Make sure to navigate through these options carefully to ensure a smooth setup.

2. Trigger Setup: Capturing New Leads from Google Ads

In the trigger window of Pabbly Connect, search for ‘Google Ads’ and select it. Choose ‘New Lead Form Entry’ as the trigger event. Once selected, Pabbly Connect will generate a webhook URL. This URL is crucial as it will connect your Google Ads leads to Pabbly Connect.

• Copy the webhook URL provided by Pabbly Connect.
• Go to your Google Ads account and navigate to the ‘Ads and Assets’ section.
• Under ‘Assets,’ click on the plus button to create or select a lead form.

Once the lead form is set up, scroll to the ‘Export Leads from Google Ads’ section. Here, click on ‘Other Data Integration’ and paste the webhook URL into the designated area. Ensure that you also enter the required key. After completing this, you can test the integration by sending a test lead, which will confirm that everything is correctly linked.

3. Action Setup: Adding Contacts to ActiveCampaign

Next, in the action window of Pabbly Connect, search for ‘ActiveCampaign’ and select it. Choose ‘Create or Update Contact’ as the action event. Click on ‘Connect’ and select ‘Add New Connection’ to link your ActiveCampaign account with Pabbly Connect.

To establish this connection, you will need your ActiveCampaign API key and URL. To find these, go to your ActiveCampaign dashboard, click on ‘Settings,’ then ‘Developer.’ Here, you can copy the API URL and key. Paste these into the appropriate fields in Pabbly Connect and save the connection.

Once connected, you will need to map the fields from the Google Ads lead data to ActiveCampaign. This includes entering the email address, first name, last name, and phone number from the Google Ads lead response. Ensure all fields are correctly mapped to maintain data integrity.

4. Using Text Formatter in Pabbly Connect for Name Splitting

Since the full name is received as a single field from Google Ads, you will need to split it into first and last names using Pabbly Connect‘s Text Formatter feature. Add a new action step, search for ‘Text Formatter,’ and select it. Choose ‘Split Text’ as the action event.

• Map the full name response from Google Ads as the text to split.
• Use a space as the separator to divide the first name and last name.
• Select all segments to ensure both names are captured.

After configuring this step, save and send a test request. The response should show separate entries for first and last names, which you can then map back into the ActiveCampaign setup. This ensures that the names are correctly formatted for your contacts.

5. Finalizing the Integration and Testing

After setting up the Text Formatter, go back to the action step for ActiveCampaign in Pabbly Connect. Reconnect your ActiveCampaign account to ensure it captures the new data from the Text Formatter. Then, map the first name and last name fields using the responses generated from the Text Formatter.

Finally, complete the mapping by including the phone number and selecting the appropriate list in ActiveCampaign where you want these new contacts to be added. Once everything is set, click on ‘Save and Send Test Request’ to verify that the integration works correctly.

After testing, check your ActiveCampaign account to confirm that the new lead has been added successfully as a contact. This automated workflow will now ensure that every new lead from Google Ads is added to ActiveCampaign without manual intervention, streamlining your marketing efforts.

Conclusion

By following this detailed tutorial, you can effectively use Pabbly Connect to automate the process of adding new Google Ads leads to ActiveCampaign. This integration not only saves time but also enhances your marketing efficiency by ensuring that all leads are captured and organized automatically.