Automate Follow-Up Emails for Google Lead Ads Using Pabbly Connect

Learn how to automate follow-up emails for Google Lead Ads leads and store them in Airtable using Pabbly Connect. Step-by-step guide included. Build sophisticated automated workflows in less time than you think. This guide translates complex integrations into straightforward steps for immediate implementation.

Watch Step By Step Video Tutorial Below

1. Accessing Pabbly Connect for Automation

To automate sending follow-up emails for Google Lead Ads leads and storing them in Airtable, you first need to access Pabbly Connect. Start by navigating to Pabbly.com/connect in your web browser.

Once on the Pabbly Connect homepage, you will find options to either sign in or sign up for free. New users can sign up and receive 100 free tasks each month, while existing users should simply sign in to their accounts. After signing in, click on ‘Access Now’ to enter the Pabbly Connect dashboard.

2. Creating a New Workflow in Pabbly Connect

In the Pabbly Connect dashboard, you will create a new workflow to connect Google Lead Ads with Airtable and Gmail. Click on the ‘Create Workflow’ button located in the top right corner. You will be prompted to select between the new beta version and the classic version; choose the beta version for a more modern experience.

• Select a name for your workflow, such as ‘Send Follow-Up Emails Automatically for Google Lead Ads Leads and Store Them in Airtable’.
• Choose a folder to save your workflow, such as ‘Automations’.

After naming your workflow and selecting the folder, you will see the workflow window where you can set up triggers and actions. Remember, the automation process in Pabbly Connect relies on triggers and actions to function effectively.

3. Setting Up the Trigger for Google Lead Ads

The next step involves setting up a trigger to capture new leads from Google Lead Ads. Click on the ‘Add Trigger’ button and select ‘Google Ads’ as the application, then choose ‘New Lead Form Entry’ as the event.

After this, click on the ‘Connect’ button to generate a webhook URL. Copy this URL, as it will be used to connect Google Ads to Pabbly Connect. In your Google Ads account, navigate to your lead form settings and paste the webhook URL into the appropriate field for lead delivery.

• Ensure you have selected required fields such as name, email, phone number, and company name.
• Send test data from Google Ads to verify the integration.

After sending the test data, check Pabbly Connect to confirm that you received a successful response with the lead details. This indicates that your trigger is set up correctly.

4. Adding Action Steps to Store Data in Airtable

Once the trigger is set, it’s time to add action steps to store the lead information in Airtable. Click on the ‘Add Action’ button and select ‘Airtable’ as the application, followed by ‘Create Record’ as the event.

Next, click on the ‘Connect’ button to establish a connection with Airtable. If prompted, grant access to your Airtable account. Once connected, select the base and table where you want to store the lead information. You will map the fields from the Google Lead Ads response to the corresponding Airtable fields.

Map fields such as name, email, phone number, and company name from the trigger response. Click on ‘Save and Send Request’ to create the record in Airtable.

After saving the request, verify in Airtable that a new record has been created with the lead details. This confirms that the integration is functioning as expected through Pabbly Connect.

5. Sending Follow-Up Emails via Gmail

The final step is to configure the follow-up email that will be sent to the new leads via Gmail. Add another action step by selecting ‘Gmail’ as the application and ‘Send Mail’ as the event.

Click on the ‘Connect’ button and authenticate your Gmail account. Once connected, fill in the required fields such as the sender name, sender email, recipient email (map it from the trigger), subject, and email content.

Enter a subject like ‘Thank You for Showing Interest’. Compose the email content, optionally using HTML for formatting.

After entering all the details, click on ‘Save and Send Request’ to send the email. Check the recipient’s inbox to confirm that the follow-up email has been successfully delivered. This completes the automation process using Pabbly Connect.

Conclusion

In this tutorial, we demonstrated how to automate sending follow-up emails for Google Lead Ads leads and store them in Airtable using Pabbly Connect. This integration streamlines your workflow, ensuring that every new lead is promptly followed up with an email, enhancing your customer engagement.