Automate Contact Deletion from ActiveCampaign with Pabbly Connect and Twilio

Learn how to automate contact deletion in ActiveCampaign using Pabbly Connect and Twilio for STOP SMS requests. Follow this step-by-step guide for seamless integration. Discover hidden automation capabilities within your existing tools. This guide shows you how to connect your essential applications and permanently eliminate redundant manual processes.

Watch Step By Step Video Tutorial Below

1. Setting Up Pabbly Connect for ActiveCampaign and Twilio Integration

To automate the deletion of contacts in ActiveCampaign based on STOP SMS requests, you will first need to set up Pabbly Connect. Start by creating a free account on Pabbly Connect. Once logged in, navigate to the dashboard and click on ‘Create Workflow’. Name your workflow something like ‘Twilio to ActiveCampaign’. This will initiate the integration process between Twilio and ActiveCampaign through Pabbly Connect.

After naming your workflow, you will see two sections: the trigger window and the action window. The trigger window will capture incoming messages from Twilio, while the action window will perform the deletion in ActiveCampaign. This setup is crucial for automating the process and ensures that no manual intervention is needed.

2. Connecting Twilio to Pabbly Connect for SMS Triggers

In this step, you will connect your Twilio account to Pabbly Connect to receive SMS messages. In the trigger window, select Twilio as the app and choose ‘New SMS’ as the trigger event. Pabbly Connect will generate a webhook URL that you need to copy and paste into your Twilio account settings.

• Go to your Twilio account, navigate to the phone number settings, and locate the messaging configuration section.
• Clear the default webhook URL and paste the URL provided by Pabbly Connect.
• Click on ‘Save Configuration’ to finalize the connection.

Once configured, any SMS sent to your Twilio number will trigger the workflow in Pabbly Connect. This is the first step towards automating the contact deletion process in ActiveCampaign.

3. Adding a Filter Condition in Pabbly Connect

After setting up the connection, the next step is to add a filter condition in your Pabbly Connect workflow. This filter will check if the SMS body contains the word ‘STOP’. To do this, add a filter action in the action window. Select the body of the SMS as the field to filter and set the condition to ‘equals’ with the value ‘STOP’.

By implementing this filter, you ensure that only messages containing the specific keyword will proceed to the next step of deleting the contact. If any other message is received, the workflow will stop, thus preventing unwanted deletions from ActiveCampaign.

4. Searching for the Contact in ActiveCampaign

Now that the filter is in place, you need to search for the contact in ActiveCampaign using the phone number from the incoming SMS. In the action window, select ActiveCampaign as the app and choose the action event ‘Search Contact by Phone Number’. Connect your ActiveCampaign account by entering the API key and URL.

Map the phone number from the Twilio response to the corresponding field in ActiveCampaign. This allows Pabbly Connect to retrieve the contact’s details based on the phone number that sent the STOP SMS. After saving this step, you will receive a response containing the contact’s details, including their unique contact ID.

5. Deleting the Contact from ActiveCampaign

The final step in this automation is to delete the contact from ActiveCampaign. In the action window, add another action step and select ActiveCampaign again, this time choosing the action event ‘Delete Contact’. You will need to provide the unique contact ID obtained from the previous step.

Map the contact ID in the delete action and click on ‘Save and Send Test Request’. If configured correctly, you will receive a blank response, indicating that the contact has been successfully deleted. This completes the automation process using Pabbly Connect, ensuring that any time a STOP SMS is received, the corresponding contact is removed from your ActiveCampaign list.

Conclusion

By following this tutorial, you have learned how to automate the deletion of contacts from ActiveCampaign using Pabbly Connect and Twilio for STOP SMS requests. This integration streamlines your workflow and saves valuable time, allowing for efficient management of your contact lists. Implement this automation to enhance your SMS marketing strategy while ensuring compliance with user requests.