Auto-Send Webinar Invites via SendGrid for Google Lead Ads Leads Using Pabbly Connect

Learn how to auto-send webinar invites via SendGrid for Google Lead Ads Leads using Pabbly Connect in this detailed step-by-step tutorial. Discover hidden automation capabilities within your existing tools. This guide shows you how to connect your essential applications and permanently eliminate redundant manual processes.

Watch Step By Step Video Tutorial Below

1. Accessing Pabbly Connect for Automation

To begin automating the process of sending webinar invites via SendGrid for Google Lead Ads Leads, you first need to access Pabbly Connect. Open your web browser and navigate to the Pabbly Connect website at www.Pabbly.com/connect. Here, you will find options to sign in or sign up for a new account.

If you are an existing user, simply sign in. If you are new to Pabbly Connect, you can create a free account that allows you to utilize 100 tasks each month. Once logged in, you will be directed to the Pabbly Connect dashboard, where you can start creating your automation workflow.

2. Creating a New Workflow in Pabbly Connect

In the Pabbly Connect dashboard, the next step is to create a new workflow for sending webinar invites. Click on the ‘Create Workflow’ button, and you will be prompted to select between the new beta method and the classic method. It is recommended to choose the new beta method for more flexibility.

• Choose the new beta method for creating your workflow.
• Name your workflow as ‘Auto Send Webinar Invites via SendGrid for Google Lead Ads Leads’.
• Select a folder to organize your workflow, or create a new one if necessary.

After naming your workflow and selecting the appropriate folder, click the ‘Create’ button. This will set up the initial framework for your automation using Pabbly Connect.

3. Setting Up the Trigger in Pabbly Connect

Now that your workflow is created, you need to set up the trigger step in Pabbly Connect. The trigger application will be Google Ads since you want to capture new leads generated through your Google Ads campaign. Select ‘Google Ads’ as your trigger application and choose the event ‘New Lead Form Entry’.

Once you select the trigger event, click the ‘Connect’ button. Pabbly Connect will provide you with a webhook URL. This URL is essential for linking Google Ads to Pabbly Connect. Copy this URL and navigate to your Google Ads account to set up the connection.

4. Configuring Google Ads to Work with Pabbly Connect

In your Google Ads account, locate the campaign associated with your lead form. Within the lead form settings, find the lead delivery option and paste the webhook URL you copied from Pabbly Connect. Ensure to remove any data before the last slash to correctly set the key.

• Open the lead form settings in your Google Ads campaign.
• Paste the webhook URL in the lead delivery section.
• Send a test response to verify the connection.

After setting up the webhook, send a test lead to ensure that Pabbly Connect captures the lead information correctly. Check back in your Pabbly Connect workflow to see if the test data appears, confirming that the integration is successful.

5. Sending Webinar Invites via SendGrid

The final step is to set up the action in Pabbly Connect to send the webinar invites through SendGrid. Click on the ‘+’ button to add an action application and select ‘SendGrid’. Choose the action event ‘Send Email’ and click ‘Connect’ to establish a connection with SendGrid.

To connect SendGrid, you will need to provide your API key. Log into your SendGrid account, navigate to the API keys section, and create a new API key with full access. Copy this key and paste it into the token field in Pabbly Connect to complete the connection.

Next, map the fields for the email such as recipient email, subject, and content. Use the lead’s email address captured in the previous step for the recipient field. Customize the email content to include the webinar details and send the invite.

Conclusion

This tutorial has guided you through the process of setting up an automation using Pabbly Connect to send webinar invites via SendGrid for leads generated from Google Ads campaigns. By following these steps, you can streamline your workflow and ensure that every lead receives timely webinar invitations, enhancing your outreach efforts.