Auto-Send Google Ads Leads to Freshdesk CRM

Learn how to auto-send Google Ads leads to Freshdesk CRM using Pabbly Connect. Follow our step-by-step tutorial to streamline your lead management process. Transform complex automation concepts into accessible, actionable steps that eliminate unnecessary manual work while maximizing existing application capabilities.

Watch Step By Step Video Tutorial Below

1. Accessing Pabbly Connect for Google Ads and Freshdesk Integration

To start the integration process with Pabbly Connect, you need to visit the Pabbly website by typing pabby.com in your browser. Here, you will find options to sign in or sign up for free. New users can register and receive 100 tasks monthly to explore the platform’s capabilities.

As an existing user, simply click on the sign-in option. Once logged in, navigate to the Pabbly apps page and select Pabbly Connect. This will take you to the dashboard where you can manage your workflows efficiently. You can create a new workflow by clicking the create workflow button.

2. Creating a New Workflow in Pabbly Connect

In Pabbly Connect, after selecting to create a new workflow, you will be prompted to choose between the new beta workflow builder or the classic version. For this tutorial, select the new beta option for a more modern experience. Name your workflow as ‘Auto Send Google Ads Leads to Freshdesk CRM’ and choose a folder to save it in.

• Click on the ‘Create’ button to finalize your workflow setup.
• You will see a prompt to set up your trigger application.

The trigger application is essential as it starts the workflow automation. You will select Google Ads as your trigger application and choose the event as ‘New Lead Form Entry’. Click on connect to proceed.

3. Connecting Google Ads to Pabbly Connect

To establish a connection between Google Ads and Pabbly Connect, you will be provided with a webhook URL. This URL acts as a bridge for data transfer. Copy this URL and navigate to your Google Ads lead form settings.

• Open the lead delivery options in your Google Ads settings.
• Paste the webhook URL in the designated field.
• Enter the required key and click on ‘Send Test’ to verify the connection.

Once you send the test, Pabbly Connect will receive the test data from Google Ads, confirming that the connection is successful. This allows you to capture new leads automatically in your workflow.

4. Adding Freshdesk as an Action Step in Pabbly Connect

After successfully setting up the trigger from Google Ads, the next step is to add Freshdesk as your action application in Pabbly Connect. Click on ‘Add New Action Step’ and select Freshdesk. Choose the action event as ‘Create Contact’ and click on connect.

To connect Freshdesk, you will need to enter your API key, account password, and Freshdesk subdomain. You can find your API key by logging into your Freshdesk account and navigating to profile settings. Copy the API key and paste it into Pabbly Connect, along with your account password and subdomain (excluding ‘https://’ and ‘freshdesk.com’).

5. Mapping Data from Google Ads to Freshdesk

With Freshdesk connected, you will now map the data from the Google Ads lead to the fields in Freshdesk. This step is crucial for ensuring that the correct information is transferred. Use the mapping feature in Pabbly Connect to dynamically pull data from the Google Ads response.

Map fields such as full name, email, phone number, and city using the data received from Google Ads. Ensure that all required fields in Freshdesk are filled out properly.

Once the mapping is complete, click on ‘Save and Send Request’ to finalize the process. Pabbly Connect will send the lead data to Freshdesk, creating a contact successfully. You can verify this by checking your Freshdesk contacts list.

Conclusion

In this tutorial, we demonstrated how to use Pabbly Connect to automate the process of sending Google Ads leads directly to Freshdesk CRM. By following these steps, you can streamline your lead management and ensure that every new lead is captured efficiently. This integration enhances productivity and helps maintain organized contact records.