Auto Add Leads to Airtable | Step-by-Step Guide

Learn how to automatically add leads to Airtable using Pabbly Connect with this detailed step-by-step guide. Perfect for streamlining your lead management process. Discover hidden automation capabilities within your existing tools. This guide shows you how to connect your essential applications and permanently eliminate redundant manual processes.

Watch Step By Step Video Tutorial Below

1. Setting Up Pabbly Connect for Lead Automation

To automate the addition of leads into Airtable, you first need to set up Pabbly Connect. Start by navigating to the Pabbly Connect website and signing up for a free account. This allows you to explore the automation capabilities for adding up to 100 leads per month without any cost.

Once you’re logged in, access the workflow builder. This is where you will create the automation process that connects Google Ads with Airtable. The workflow consists of a trigger and an action, which are essential for the automation to function properly.

2. Creating a Trigger with Google Ads in Pabbly Connect

The first step in your automation is to create a trigger in Pabbly Connect using Google Ads. Click on the ‘Add Trigger’ button and search for Google Ads. Select it and choose the event ‘New Lead Form Entry’ to monitor new submissions.

After selecting the event, you will receive a webhook URL. This URL is crucial as it connects your Google Ads lead form to Pabbly Connect. Copy this URL and proceed to your Google Ads campaign to integrate it with the lead form.

• Navigate to your Google Ads campaign.
• Click on ‘See More’ and select ‘Lead Form’.
• Paste the copied webhook URL in the lead delivery settings.
• Test the connection by sending test data.

Once you’ve set this up, you’ll see that Pabbly Connect captures the test lead details, confirming that the trigger is functioning correctly.

3. Adding an Action to Create a Record in Airtable

Now that the trigger is set up, the next step is to add an action that creates a record in Airtable using Pabbly Connect. Click on ‘Add New Action Step’ and search for Airtable. Select it and choose the event ‘Create Record’.

To connect Airtable with Pabbly Connect, you need to establish a connection. If you have previously connected Airtable, you can select the existing connection; otherwise, create a new one. Log into your Airtable account and grant the necessary permissions for Pabbly Connect to access your bases.

• Select the specific Airtable base where leads will be added.
• Map the fields from the Google Ads lead form to the corresponding fields in Airtable.
• Ensure all required fields are filled accurately for seamless data transfer.

After mapping the fields, click on ‘Save and Send Test Request’ to verify that the lead details are correctly added to your Airtable base.

4. Finalizing Your Automation in Pabbly Connect

With the action configured, review the details to ensure everything is set up correctly in Pabbly Connect. You should see a confirmation that the lead details have been successfully added to Airtable. This means your automation is now complete.

Going forward, whenever a new lead is submitted through your Google Ads lead form, Pabbly Connect will automatically add the details to your Airtable base without any manual intervention required.

This automation streamlines your lead management process, ensuring that your sales team has instant access to new leads. You can always return to Pabbly Connect to modify or expand your automation as needed.

5. Conclusion: Automate Your Lead Management with Pabbly Connect

In this tutorial, you learned how to use Pabbly Connect to automate the process of adding leads from Google Ads to Airtable. This integration not only saves time but also enhances your lead management efficiency.

By following the steps outlined, you can ensure that all lead details are captured automatically, allowing your sales team to focus on conversion rather than data entry. Start using Pabbly Connect today to streamline your workflows and improve your business operations.