Auto-Add Google Ads Leads to Apollo.io — Qualify & Follow Up Instantly!

Learn how to automate adding Google Ads leads to Apollo.io with Pabbly Connect. Follow this step-by-step tutorial for seamless integration! Learn to create powerful connections between your critical applications without requiring specialized programming knowledge or extensive technical background.

Watch Step By Step Video Tutorial Below

1. Accessing Pabbly Connect for Integration

To automate adding Google Ads leads to Apollo.io, you first need to access Pabbly Connect. Start by visiting the Pabbly website and signing into your account. If you are a new user, you can sign up for free to get started with 100 tasks monthly. Once logged in, navigate to the Pabbly Connect dashboard.

In the dashboard, you can manage your workflows and create new ones. Click on the ‘Create Workflow’ button to begin setting up your integration. Select the new beta workflow builder for a modern experience, and name your workflow appropriately, such as ‘Auto Add Google Ads Leads to Apollo.io’.

2. Setting Up Google Ads as the Trigger Application

In this step, you will configure Google Ads as the trigger application in Pabbly Connect. Select Google Ads from the available options, and choose the trigger event as ‘New Lead Form Entry’. This action will initiate the workflow whenever a new lead is captured.

• Select Google Ads as the trigger application.
• Choose the trigger event ‘New Lead Form Entry’.
• Connect your Google Ads account with Pabbly Connect using the provided webhook URL.

Once the connection is established, you will need to configure the lead delivery option in your Google Ads account. Paste the webhook URL into the lead delivery settings to allow Google Ads to send lead data to Pabbly Connect. After setting this up, send test data to verify that the connection is functioning correctly.

3. Adding Apollo.io as the Action Application

Next, you will add Apollo.io as the action application in Pabbly Connect. After confirming your Google Ads trigger, click on the ‘Add New Action Step’ and select Apollo.io. Choose the action event as ‘Create Contact’ to automatically create a new contact in your Apollo.io account whenever a lead is received.

To connect Apollo.io, you will need to enter your API key. Log into your Apollo.io account, navigate to the admin settings, and generate a new API key. Copy this key and paste it into the Pabbly Connect action step to establish the connection.

• Select Apollo.io as the action application.
• Choose ‘Create Contact’ as the action event.
• Enter the API key from Apollo.io to connect.

With the connection established, you can now map the fields from the Google Ads lead to the corresponding fields in Apollo.io. This mapping ensures that the correct data is transferred every time a new lead is created.

4. Mapping Lead Data to Apollo.io

Mapping is a crucial step in the integration process using Pabbly Connect. After connecting Apollo.io, you will need to enter the details of the leads you receive from Google Ads. Instead of manually entering this data, use the mapping feature to dynamically pull information from the Google Ads lead form.

For instance, you can map fields such as first name, last name, email, and phone number directly from the Google Ads response. This ensures that every new lead is accurately represented in your Apollo.io contacts. Make sure to double-check that all required fields are filled in correctly.

Map the first name, last name, and email from Google Ads. Ensure the phone number and company name are also mapped correctly. Use dynamic mapping to keep the fields updated with new lead data.

Once mapping is complete, click on ‘Save and Send Test Request’ to verify that the data is being sent correctly to Apollo.io. Check your Apollo.io account to confirm that the new contact has been created successfully.

5. Verifying the Integration and Final Steps

After successfully mapping the data, it’s time to verify the integration using Pabbly Connect. Go back to your Apollo.io account and check the contacts section. You should see the new lead added with all the details you mapped earlier.

This verification step is crucial to ensure that the integration is functioning as expected. If the lead appears correctly, your automation is set up perfectly. You can now sit back and let Pabbly Connect handle the process of adding Google Ads leads to Apollo.io automatically.

In summary, by using Pabbly Connect, you have streamlined the process of capturing leads from Google Ads and adding them to Apollo.io. This automation not only saves time but also ensures that no lead is missed in your follow-up process.

Conclusion

In this tutorial, we demonstrated how to use Pabbly Connect to automate the integration of Google Ads leads into Apollo.io. By following these steps, you can efficiently manage your leads and enhance your follow-up process.