Add Gravity Forms Leads to ActiveCampaign Automatically

Learn how to automatically add leads from Gravity Forms to ActiveCampaign using Pabbly Connect. Follow this step-by-step guide for seamless integration. Discover hidden automation capabilities within your existing tools. This guide shows you how to connect your essential applications and permanently eliminate redundant manual processes.

Watch Step By Step Video Tutorial Below

1. Setup Pabbly Connect for Integration

To automatically add leads from Gravity Forms to ActiveCampaign, you first need to set up Pabbly Connect. Begin by logging into your Pabbly Connect account or create a new account by visiting pabbl.com/connect. Once logged in, navigate to the workflow builder.

The workflow builder is crucial as it allows you to set up triggers and actions. Click on the Add Trigger button to begin. Here, search for ‘Gravity Forms’ and select it as your trigger application. Choose the event as New Response and connect it to your Gravity Forms account.

2. Setting Up Gravity Forms with Pabbly Connect

Next, you need to configure your Gravity Forms to communicate with Pabbly Connect. Make sure you have the Gravity Forms plugin installed on your WordPress site. You will also need to install the Webhooks add-on for Gravity Forms.

• Install the Webhooks add-on for Gravity Forms.
• Activate the Webhooks plugin.
• Select the form you want to integrate.

After activating the Webhooks add-on, go to your form settings and select the Webhooks option. Here, click on Add New and enter a name for your webhook, such as ‘New Lead’. Paste the webhook URL provided by Pabbly Connect into the Request URL field, select the request method as POST, and set the format to JSON.

3. Testing the Webhook Response

Once you have set up the webhook in Gravity Forms, it’s time to test the connection through Pabbly Connect. To do this, you need to submit a test response through your Gravity Forms. Preview your form and fill in the required fields, then click on Submit.

After submitting the form, go back to your Pabbly Connect workflow. You should see that Pabbly Connect has captured the response from Gravity Forms. This includes all the details such as email address, first name, and last name. This step is crucial as it confirms that the integration is working correctly.

4. Creating or Updating Contacts in ActiveCampaign

Now that you have successfully tested the webhook response, the next step is to create or update a contact in ActiveCampaign using Pabbly Connect. Add a new action step in your workflow and search for ActiveCampaign. Select it and choose the event as Create or Update a Contact.

If you have an existing connection, select it; otherwise, create a new connection. You will need to provide the API URL and key from your ActiveCampaign account. To find these, log into ActiveCampaign, navigate to the settings, and then to the developer section. Copy the API URL and key, ensuring to remove the ‘https://’ from the URL before pasting it into Pabbly Connect.

5. Mapping Fields and Finalizing the Integration

After connecting ActiveCampaign with Pabbly Connect, you will need to map the fields from your Gravity Forms submission to the corresponding fields in ActiveCampaign. This mapping is essential for ensuring that the correct data is sent to ActiveCampaign.

• Map the email address, first name, and last name fields.
• Select the appropriate list in ActiveCampaign.
• Click Save and Send Test Request.

Once you have mapped all the fields, click on Save and Send Test Request. A confirmation message will appear if the contact has been successfully created in ActiveCampaign. You can verify this by refreshing your contact list in ActiveCampaign to see the new lead.

Conclusion

Using Pabbly Connect, you can automate the process of adding Gravity Forms leads to ActiveCampaign seamlessly. This integration allows you to efficiently manage your leads and enhance your marketing strategies. Start using Pabbly Connect today to streamline your lead management process.