Auto WhatsApp Follow-Ups for Event & Occasion Businesses

Learn how to automate WhatsApp follow-ups for your event business using Pabbly Connect. Step-by-step guide to integrate Facebook Lead Ads and WhatsApp Cloud API. Revolutionize your productivity approach with just a few strategic clicks. Uncover professional methods for connecting applications and creating workflows that reclaim hours of your week.

Watch Step By Step Video Tutorial Below

1. Accessing Pabbly Connect for Automation

To automate WhatsApp follow-ups for your event business, first, access Pabbly Connect. Visit Pabbly.com and sign in to your account. If you are a new user, you can sign up for free and receive 100 tasks monthly to evaluate the platform.

Once logged in, navigate to the Pabbly Connect dashboard. Here, you can create new workflows. Click on the ‘Create Workflow’ button, and select the new beta workflow builder for a modern experience. Name your workflow ‘Auto WhatsApp Follow-Ups for Event & Occasion Businesses’ and choose an appropriate folder for organization.

2. Setting Up the Trigger Event with Facebook Lead Ads

In this section, you will set up the trigger for your workflow using Pabbly Connect. The trigger will activate whenever a new lead is captured from Facebook Lead Ads. Select Facebook Lead Ads as your trigger application and choose the ‘New Lead Instant’ event.

• Connect your Facebook account to Pabbly Connect.
• Select the Facebook page you are using for your event business.
• Choose the lead form associated with your ads.

After selecting the appropriate lead form, test the connection by sending test data from Facebook to ensure that your Pabbly Connect integration is functioning correctly. A successful connection will allow you to capture leads automatically.

3. Sending Initial WhatsApp Message

Now that you have set up the trigger, the next step is to send an initial WhatsApp message to the new lead using Pabbly Connect. Add a new action step and select WhatsApp Cloud API as the action application. Choose the ‘Send Template Message’ event.

Connect to WhatsApp Cloud API by entering your access token and phone number ID. This is crucial for sending messages through WhatsApp. Map the phone number field to the number captured from the Facebook lead data.

• Select the template you created for initial inquiries.
• Map any custom variables such as the lead’s first name.
• Test the action to ensure the message is sent successfully.

Upon successful testing, the lead will receive a personalized WhatsApp message acknowledging their inquiry, enhancing your engagement with potential clients.

4. Adding a Follow-Up Message

After sending the initial message, it’s essential to follow up with the lead after a few days. In this part of the workflow, you’ll set a delay using Pabbly Connect. Add an action step and select ‘Delay by Pabbly’ as the application.

Choose the option to add a time delay. Set the unit to days and specify the duration for the follow-up message, for example, 2 days. This delay ensures that you maintain contact without overwhelming your leads.

Add another action step for WhatsApp Cloud API. Select the follow-up template you created earlier. Map the same phone number and any custom variables needed.

After configuring the follow-up message, test the action to confirm that the message is sent after the specified delay. This feature helps in nurturing leads effectively.

5. Conclusion

In conclusion, using Pabbly Connect to automate WhatsApp follow-ups for your event business significantly enhances lead engagement. By integrating Facebook Lead Ads with WhatsApp Cloud API, you can streamline your communication process, ensuring timely responses and follow-ups.

This setup not only saves time but also helps in building better relationships with your leads. By following the steps outlined in this tutorial, you can effectively manage your event business communications through automation.