How to Track Email Campaign Performance Using Analytics in Pabbly

Learn how to track email campaign performance using Pabbly Connect analytics. Get insights on email metrics and subscriber engagement effectively. Build sophisticated automated workflows in less time than you think. This guide translates complex integrations into straightforward steps for immediate implementation.

Watch Step By Step Video Tutorial Below

1. Accessing Analytics in Pabbly Connect

To track email campaign performance using analytics in Pabbly Connect, start by logging into your Pabbly account. Once logged in, navigate to the left sidebar and click on the ‘Analytics’ option. This section is crucial for gaining insights into your email performance metrics.

The analytics dashboard will load with data from the last 31 days by default, providing you with immediate access to your email campaign performance. This dashboard is divided into four major components that we will explore in detail.

2. Understanding Statistics Cards in Pabbly Connect

The first component you will encounter on the analytics page is the statistics card, which displays key email campaign performance metrics. Each card represents a different metric, such as total emails sent, failed emails, queued emails, delivered emails, bounces, opens, clicks, and unsubscribes. using Pabbly Connect

• Sent: Total number of emails accepted for processing.
• Failed: Emails that encountered internal processing errors.
• Delivered: Emails successfully delivered to recipients.
• Opened: Total number of times emails were opened.
• Clicked: Unique recipients who clicked links in your emails.

Each card displays both the total count and the percentage relative to delivered emails, making it easy to assess performance at a glance. Understanding these metrics is vital for optimizing future email campaigns.

3. Analyzing the Subscriber Donor Chart in Pabbly Connect

Below the statistics card, you will find the subscriber donor chart. This chart visually breaks down where your subscribers are stored across different lists. It highlights the top five lists based on subscriber count, while any remaining lists are grouped under an ‘Others’ category.

The central part of the chart displays the total subscriber count across all lists. This visualization helps you quickly identify which lists hold the largest audience and how your subscribers are distributed. Using Pabbly Connect, you can easily track this data to enhance your email marketing strategy.

4. Utilizing the Campaign Area Chart in Pabbly Connect

The campaign area chart visualizes engagement metrics over time, capturing data from the last 7 days by default. However, you can customize this range to view performance over the last 30 days or set a custom date range. This feature is essential for tracking trends in your email campaign performance. using Pabbly Connect

The chart tracks four key metrics: sent, opened, clicked, and unsubscribed. Each metric is represented by a different color, allowing for easy differentiation. When hovering over the graph, you can see the exact metrics for any given day, providing deeper insights into your campaign’s performance.

5. Exploring the Campaign Analytics Table in Pabbly Connect

The final section of the analytics page is the campaign analytics table, which provides a detailed breakdown of individual campaign performances. Each row corresponds to a specific campaign, displaying key metrics such as delivered count, open count, unsubscribed count, clicked count, and bounced count.

In this table, you can also view reports for particular campaigns. This feature allows you to dive deeper into the analytics of each campaign, helping you understand subscriber activity and engagement levels. The Pabbly Connect platform facilitates this detailed analysis, enabling data-driven decisions for future campaigns.

Conclusion

Tracking email campaign performance using analytics in Pabbly Connect provides valuable insights into your email metrics and subscriber engagement. By leveraging these tools, you can make informed decisions to enhance your email marketing strategy effectively.