Send Bulk Promotional Emails to Your Customers

Learn how to send bulk promotional emails to your customers using Pabbly Connect, integrating Google Sheets and Gmail for seamless automation. Discover how to seamlessly connect your essential tools through accessible instructions that make powerful automation available to professionals at every skill level.

Watch Step By Step Video Tutorial Below

1. Accessing Pabbly Connect for Email Automation

To send bulk promotional emails, the first step is to access Pabbly Connect. Start by navigating to the Pabbly Connect website by entering ‘Pabbly.com/connect’ in your browser.

Once there, you’ll see options to sign in or sign up. If you’re new to Pabbly, click on ‘Sign Up Free’ to get started with 100 free tasks each month. Existing users can simply sign in to access their dashboard.

2. Creating a New Workflow in Pabbly Connect

After signing in, you will see the Pabbly Apps window. Click on ‘Access Now’ under Pabbly Connect to go to the dashboard. Here, you can initiate a new workflow by selecting the ‘Create Workflow’ option. using Pabbly Connect

• Choose the Beta version for a modern interface.
• Name your workflow, for example, ‘Send Bulk Promotional Emails to Your Customers’.
• Select a folder for organization, such as ‘Automations’.

Click on the ‘Create’ button to finalize your workflow setup. You now have a framework where you can set triggers and actions.

3. Setting Up the Trigger Using Google Sheets

In this step, we will set the trigger for our workflow. Since customer details are stored in Google Sheets, select Google Sheets as your trigger application.

Choose the event as ‘New or Updated Spreadsheet Row’. Click on ‘Connect’ to establish a connection. You will receive a webhook URL, which you will use to link Google Sheets with Pabbly Connect.

• Copy the webhook URL provided by Pabbly Connect.
• Open Google Sheets and install the Pabbly Connect Webhooks add-on.
• Set up the webhook URL in the add-on settings and define the trigger column.

After setting this up, test the connection by sending a test record from Google Sheets to ensure everything is working correctly.

4. Adding an Action Step to Send Emails via Gmail

Now, we will set up an action step to send promotional emails through Gmail. Select Gmail as your action application and choose ‘Send Email’ as the action event. using Pabbly Connect

Click ‘Connect’ and either select an existing connection or create a new one by signing in with your Google account. Once connected, fill in the required fields including sender name, email address, and subject line for the email.

Map the recipient’s email address from the trigger data. Set a consistent email subject, such as ‘Special Offer Just for You’. Insert the email body content and personalize it using mapped data.

Once all fields are completed, click on ‘Save and Send Test Request’ to send a test email and confirm the setup is correct.

5. Sending Bulk Promotional Emails to Customers

To send bulk promotional emails, return to your Google Sheets and use the Pabbly Connect Webhooks add-on to send all data at once. This feature allows you to send personalized emails to all customers listed in your spreadsheet. using Pabbly Connect

After selecting ‘Send All Data’, every customer will receive their personalized promotional email via Gmail. This automation ensures that any new customer details added to the Google Sheets will also trigger an email automatically.

With this setup, you can efficiently manage your promotional campaigns and maintain customer engagement without manual effort.

Conclusion

In this tutorial, we demonstrated how to use Pabbly Connect to send bulk promotional emails to your customers by integrating Google Sheets and Gmail. This automation simplifies the process of reaching out to your customers effectively.

By following these steps, you can easily set up your own email campaigns and enhance your marketing efforts. Try using Pabbly Connect today to streamline your email marketing process!