WhatsApp Messaging for E-Commerce Promotions

Learn how to send personalized WhatsApp messages for e-commerce promotions using Pabbly Chatflow. Step-by-step tutorial for effective integration. This detailed guide shows you how to build powerful chat automation that engages visitors and converts prospects—without any coding required.

Watch Step By Step Video Tutorial Below

1. Accessing Pabbly Chatflow for WhatsApp Integration

To begin sending WhatsApp messages for e-commerce promotions, you must first access Pabbly Chatflow. Open your web browser and navigate to Pabbly.com/chatflow. Here, you will see options to sign in or sign up for a free account.

If you are a new user, click on the ‘Sign up free’ button to create your account. Existing users can simply sign in. Once logged in, you will be directed to the Pabbly applications window where you can access Pabbly Chatflow by clicking on ‘Access Now’.

2. Connecting Your WhatsApp Number in Pabbly Chatflow

After accessing Pabbly Chatflow, you need to connect your WhatsApp number. Click on the ‘Add WhatsApp Number’ button. You will see two options: WhatsApp Connect and Manual Token Connect. It is recommended to use the WhatsApp Connect method for seamless integration.

• Click on ‘Add WhatsApp Number’.
• Select the WhatsApp Connect option.
• Follow the prompts to connect your number.

Once connected, you can access various features of Pabbly Chatflow, including the ability to send WhatsApp messages to your customers. Ensure your WhatsApp number is connected properly to utilize the broadcast feature later.

3. Creating a Template Message in Pabbly Chatflow

To send personalized messages, you need to create a template in Pabbly Chatflow. Navigate to the ‘Templates’ option in the left sidebar. Here, you can see the templates you have created and their statuses.

To create a new template, click on the ‘Add Template’ button. Fill in the required details, ensuring your message is tailored for your e-commerce promotions. Remember to get your template approved before sending it out to your customers.

• Click on ‘Add Template’.
• Fill in the required fields for your template.
• Submit for approval.

Once your template is approved, you can use it to send messages to your WhatsApp contacts through Pabbly Chatflow.

4. Broadcasting Messages to WhatsApp Contacts

To send your promotional message, go to the ‘Broadcast’ section in Pabbly Chatflow. Click on the ‘Add Broadcast’ button to create a new broadcast. Select ‘Broadcast Campaign’ as the type and name your broadcast (e.g., ‘Ecommerce Offer’).

Next, you will need to select your contact list. If you have not added contacts yet, you can do so by clicking on the ‘Add Contact’ button and importing from a CSV file. Once your contacts are in Pabbly Chatflow, select the appropriate list to send your message.

Select ‘Add Broadcast’. Choose your contact list. Select the message type (pre-approved template or regular message).

After selecting your message type, you can either type a regular message or select your approved template. Make sure to personalize the message using variables to address each customer by name.

5. Testing and Scheduling Your Broadcast Message

Before sending out your broadcast, it is crucial to test the message. In Pabbly Chatflow, you can send a test message to your own number. Enter your name and phone number, then click on ‘Send Test Message’. You will receive a preview of how the message will appear to your contacts.

If you are satisfied with the test message, you can proceed to schedule the broadcast. Select the date and time for your message to be sent. Ensure you follow the correct format (month, day, year for date; hour and minute for time) and choose a future date to avoid sending it immediately.

Send a test message to verify. Select a future date and time for scheduling. Click on ‘Add Broadcast’ to finalize.

After scheduling, you can view the statistics of your broadcast in Pabbly Chatflow, including metrics like sent, delivered, and read rates. This will help you analyze the effectiveness of your promotional messages.

Conclusion

Using Pabbly Chatflow, you can efficiently send personalized WhatsApp messages for your e-commerce promotions. By following the outlined steps, you can integrate your WhatsApp with ease, create templates, broadcast messages, and analyze their performance. This process will enhance your customer engagement and streamline your promotional strategies.