From Ads to Sheets: How Real Estate Agencies Capture Leads Automatically

Learn how to automate lead capture from Google Ads to Google Sheets using Pabbly Connect in this step-by-step tutorial for real estate agencies. Navigate the automation landscape confidently with clear, structured guidance suitable for professionals regardless of prior technical experience.

Watch Step By Step Video Tutorial Below

1. Accessing Pabbly Connect for Lead Automation

To automate lead capture from Google Ads to Google Sheets, you first need to access Pabbly Connect. If you are a new user, navigate to the Pabbly Connect landing page by searching for ‘Pabbly.com/connect’ in your browser.

Once on the page, click on the ‘Sign Up for Free’ button located in the top right corner. This allows you to explore Pabbly Connect with 100 free tasks per month, enabling you to add up to 100 lead details for free. If you find the service useful, consider purchasing the lifetime offer available during the holiday sale.

2. Setting Up the Google Ads Integration with Pabbly Connect

In this step, you will set up the integration between Google Ads and Pabbly Connect. Start by clicking on the ‘Add Trigger’ button within your Pabbly Connect workflow. Search for ‘Google Ads’ and select it as your trigger application.

• Choose the event as ‘New Lead Form Entry’.
• Click on the ‘Connect’ button to proceed.
• Copy the provided webhook URL for connecting Google Ads.

Next, go to your Google Ads campaign and create a lead form. Under the lead delivery settings, paste the copied webhook URL into the designated field. This establishes the connection between Google Ads and Pabbly Connect.

3. Capturing Lead Details via Pabbly Connect

After setting up the lead form in Google Ads, you will need to send test data to capture lead details. In your Google Ads settings, click on ‘Send Test Data’. This action will trigger Pabbly Connect to receive the test lead information, including fields like city, phone number, email, and name.

Once the test data is sent, return to your Pabbly Connect workflow. You should see that the test data has been successfully captured. This step confirms that your integration is working correctly, and you can now proceed to set up the action step that adds this lead data to Google Sheets.

4. Adding Captured Leads to Google Sheets Using Pabbly Connect

Now, you will set up the action to add the captured lead details into Google Sheets using Pabbly Connect. Click on ‘Add New Action Step’ and search for ‘Google Sheets’ as your action application. Select it and choose the event as ‘Add New Row’.

• Click ‘Connect’ to establish a connection with Google Sheets.
• If you have an existing connection, select it; otherwise, create a new one by signing in with your Google account.
• Grant all necessary permissions for Pabbly Connect to access your Google Sheets.

Next, select the spreadsheet where you want to store the lead data. Map the fields from the previous step to the corresponding columns in your Google Sheet. This mapping ensures that each new lead’s details are automatically filled in the right places.

5. Testing and Activating Your Automation

After mapping all necessary fields, click on ‘Save and Send Test Request’ in Pabbly Connect. This action sends a test lead to your selected Google Sheet. You should see the details appear in the designated columns, confirming that the integration is functioning correctly.

Now that you have tested your automation, it will automatically capture new leads from Google Ads and add them to your Google Sheets. This setup streamlines your lead management process, allowing you to focus on converting leads into clients.

Conclusion

In this tutorial, we demonstrated how to automate the process of capturing leads from Google Ads to Google Sheets using Pabbly Connect. This integration allows real estate agencies to efficiently manage their leads and improve their workflow. By following these steps, you can implement this automation for your agency and enhance your lead capturing process.