How to Add Google Ads Leads to Omnisend Automatically

Learn how to automate the process of adding Google Ads leads to Omnisend using Pabbly Connect. Step-by-step guide with detailed instructions. Build sophisticated automated workflows in less time than you think. This guide translates complex integrations into straightforward steps for immediate implementation.

Watch Step By Step Video Tutorial Below

1. Accessing Pabbly Connect for Integration

To begin the process of adding Google Ads leads to Omnisend automatically, you need to access Pabbly Connect. If you are already a user, simply log in to your Pabbly Connect account and navigate to the workflow builder. For new users, visit the Pabbly Connect landing page by searching for ‘Pabbly.com/connect’ in your browser.

Once on the landing page, you will see the option to sign up for free in the top right corner. Click on this button to create your account. You will receive 100 free tasks every month, allowing you to explore the functionalities of Pabbly Connect and automate the addition of leads to Omnisend.

2. Setting Up the Trigger in Pabbly Connect

Now that you have accessed Pabbly Connect, the next step is to set up the trigger for your automation. Click on the ‘Add Trigger’ button within the workflow builder. In the search bar, type ‘Google Ads’ and select it as your trigger application.

• Select the event as ‘New Lead Form Entry’.
• Click the ‘Connect’ button to establish the connection.

Upon connecting, you will receive a webhook URL. Copy this URL as it will be used to link your Google Ads form to Pabbly Connect. This URL is crucial for capturing the lead details as they come in.

3. Linking Google Ads to Pabbly Connect

Next, navigate to your Google Ads account where you have the lead form set up. Find the form associated with your campaign and scroll to the ‘Lead Delivery’ section. Here, paste the webhook URL you copied from Pabbly Connect.

• For the key field, enter the key as prompted.
• Click on ‘Send Test Data’ to verify the connection.

After sending the test data, return to Pabbly Connect where it will indicate that it is waiting for a webhook response. You should see that the test lead details have been captured successfully, confirming that the connection is active.

4. Creating a Subscriber in Omnisend

Now that the Google Ads leads are being captured, the next step is to create a subscriber in Omnisend. Click on ‘Add New Action Step’ in your workflow and search for ‘Omnisend’ as the action application.

For the event, choose ‘Create Subscriber’ and click on ‘Connect’. If you have already connected Omnisend to Pabbly Connect, select the existing connection. If not, you will need to create a new connection by entering your Omnisend API key.

To obtain your API key, log in to your Omnisend account and navigate to the API key section. Click on ‘Create API Key’ and name it accordingly.

Once you have your API key, paste it into Pabbly Connect and click save to establish the connection.

5. Finalizing the Workflow in Pabbly Connect

With both Google Ads and Omnisend connected through Pabbly Connect, you can now finalize your workflow. You will need to map the lead details from Google Ads to the corresponding fields in Omnisend. Ensure to include the email, first name, and any other relevant information.

Once you have mapped all necessary fields, click on ‘Save and Send Test Request’ to verify that the subscriber is created successfully in Omnisend. You should receive a positive response indicating that the new subscriber has been added.

After confirming the setup, your automation is complete. From now on, every new lead generated from Google Ads will automatically create a subscriber in Omnisend without any manual intervention, thanks to Pabbly Connect.

Conclusion

In this tutorial, we explored how to use Pabbly Connect to automate the process of adding Google Ads leads to Omnisend. By following the steps outlined, you can efficiently manage your leads and enhance your marketing efforts without manual work. Embrace automation and optimize your lead management today!