How to Automatically Send SMS to Google Ads Leads with Twilio

Learn how to automatically send SMS to Google Ads leads using Pabbly Connect and Twilio with this step-by-step tutorial. Build sophisticated automated workflows in less time than you think. This guide translates complex integrations into straightforward steps for immediate implementation.

Watch Step By Step Video Tutorial Below

1. Accessing Pabbly Connect for SMS Automation

To start using Pabbly Connect, you need to visit the Pabbly Connect homepage by entering Pabbly.com/connect in your browser. Here, you will find two options: ‘Sign In’ and ‘Sign Up Free.’ If you are a new user, click on ‘Sign Up Free’ to create an account and receive 100 free tasks every month to explore the software.

Once you have signed in, you will be taken to the Pabbly apps window. From here, select Pabbly Connect by clicking on the ‘Access Now’ button. This will direct you to the Pabbly Connect dashboard, where you can begin setting up your automation for sending SMS to Google Ads leads.

2. Creating a New Workflow in Pabbly Connect

In the Pabbly Connect dashboard, the next step is to create a new workflow. Click on the ‘Create Workflow’ button to initiate this process. You will be prompted to choose between the new beta version and the classic version of the workflow builder. For this tutorial, we will select the beta version for its modern features. using Pabbly Connect

• Click on ‘Create Workflow’.
• Select the beta version of the workflow builder.
• Name your workflow (e.g., ‘Automatically Send SMS to Google Ads Leads with Twilio’).

After naming your workflow, you can create a folder to organize it. Click on the folder dropdown menu to select an existing folder or create a new one. With your workflow set up, you are ready to define the trigger and action for your automation.

3. Setting Up the Trigger for Google Ads Leads

The next step involves setting up the trigger for your workflow. Since we want to send an SMS whenever there is a new lead from Google Ads, select ‘Google Ads’ as your trigger app and choose ‘New Lead Form Entry’ as the event. Click on the ‘Connect’ button to proceed.

Upon connecting, you will receive a webhook URL from Pabbly Connect. This URL is essential for linking your Google Ads account with Pabbly Connect. Copy this URL and navigate to your Google Ads account where you have created a lead form. In the lead form settings, find the option for lead delivery and select the webhook integration option to add the copied URL.

• Paste the webhook URL from Pabbly Connect into the Google Ads lead form settings.
• Set the key as ‘test’ in the Google Ads settings.
• Click on ‘Send Test Data’ to verify the connection.

After sending the test data, return to Pabbly Connect to confirm that the data has been successfully received. This step ensures that your trigger is correctly set up and ready to initiate the SMS sending process whenever a new lead is generated.

4. Adding the Action Step to Send SMS via Twilio

With the trigger successfully set, the next step is to add an action to send an SMS through Twilio. In Pabbly Connect, select Twilio as the action application and choose ‘Send SMS Message’ as the event. Click on ‘Connect’ to proceed with the integration.

To establish a new connection with Twilio, you will need to provide your Account SID and Authorization Token, which you can find in your Twilio account. After entering these details, click on ‘Save’ to connect your Twilio account with Pabbly Connect.

Enter the SMS body you want to send (e.g., ‘Hi {First Name}, thanks for contacting us!’). Map the lead’s first name dynamically in the SMS body. Specify the sender number from your Twilio account.

Once you have configured the SMS details, click on ‘Save and Send Test Request’ to test the SMS functionality. If everything is set up correctly, you will receive a confirmation that the SMS has been sent successfully to the specified phone number.

5. Conclusion: Automating SMS for Google Ads Leads

In this tutorial, we successfully set up an automation using Pabbly Connect to send SMS messages to Google Ads leads via Twilio. By following the steps outlined, you can ensure that every new lead generated through Google Ads receives a personalized SMS message, enhancing your customer engagement.

Utilizing Pabbly Connect for this integration not only streamlines your workflow but also improves communication with potential clients. This automation allows you to focus on other important tasks while ensuring that leads are promptly acknowledged. For further assistance or to explore more automation possibilities, feel free to visit the Pabbly community.