Automate Google Lead Ads Leads to Zoho CRM & Send Welcome Emails

Learn how to automate Google Lead Ads leads to Zoho CRM and send welcome emails using Pabbly Connect with this step-by-step tutorial. Learn to create powerful connections between your critical applications without requiring specialized programming knowledge or extensive technical background.

Watch Step By Step Video Tutorial Below

1. Accessing Pabbly Connect for Automation

To automate Google Lead Ads leads to Zoho CRM, start by accessing Pabbly Connect. Open a new tab and search for ‘Pabbly.com/connect’. This platform allows you to integrate various applications seamlessly without coding.

Once on the Pabbly Connect page, you’ll see options to sign in or sign up. If you are a new user, click on the ‘sign up free’ option to get started. Existing users should simply log in to access their dashboard where all automation workflows can be managed.

2. Creating a New Workflow in Pabbly Connect

After logging into Pabbly Connect, click on the ‘Create Workflow’ button. You will be prompted to choose between the new beta version or the classic version. Select the new beta version for a modern experience.

Name your workflow as ‘Automate Google Lead Ads Leads to Zoho CRM and Send Welcome Emails’ and choose a folder to organize your automation. Once you click the ‘Create’ button, your workflow setup begins.

• Select the trigger application as Google Ads.
• Choose the event as New Lead Form Entry.
• Click the connect button to set up the integration.

This setup allows Pabbly Connect to capture leads from Google Ads effectively, which will trigger further actions in the workflow.

3. Setting Up Google Ads Integration

Once the trigger is configured, Pabbly Connect provides a webhook URL. Copy this URL to link your Google Ads account. In your Google Ads campaign, navigate to the lead delivery option and paste the webhook URL in the designated field.

After pasting the URL, enter any test key in the key field and click ‘Send Test Data’. This action will send test data to Pabbly Connect, confirming that your Google Ads account is linked successfully.

• Ensure that your Google Ads campaign is set to draft mode for testing.
• Check the received response in Pabbly Connect to confirm successful integration.

With this setup, every new lead from your Google Ads will trigger the subsequent actions defined in your workflow.

4. Sending Welcome Emails via Gmail

Next, configure the action to send welcome emails using Gmail. In Pabbly Connect, add Gmail as your action application and select the ‘Send Email’ event. Click to connect your Gmail account, and choose to add a new connection.

Sign in with your Google account to authorize Pabbly Connect. Fill in the sender name and manually input the recipient email address for testing. However, for real leads, ensure you map the email address from the Google Ads response.

Set the email subject and content dynamically using mapped data. Choose HTML as the content type for better formatting.

After configuring the email, click ‘Save and Send Test Request’ to verify that the email is sent successfully. You should see the email arrive in your inbox shortly after.

5. Creating Contacts in Zoho CRM

Finally, set up the last action to create a contact in Zoho CRM using Pabbly Connect. Select Zoho CRM as the action application and choose ‘Create Contact’ as the event. Connect your Zoho CRM account by entering your domain and authorizing Pabbly Connect.

Map the relevant fields from the Google Ads response to the Zoho CRM fields. This includes first name, last name, and email address. Make sure to fill in any required fields as per your CRM settings.

Select the lead source as ‘Advertisement’. Click ‘Save and Send Test Request’ to create a new contact.

Check your Zoho CRM to confirm that the contact has been created successfully. This integration ensures that every new lead from Google Ads is captured in your CRM automatically.

Conclusion

In this tutorial, we demonstrated how to automate Google Lead Ads leads to Zoho CRM and send welcome emails using Pabbly Connect. By following these steps, you can streamline your lead management process effectively.

Utilizing Pabbly Connect not only saves time but also enhances your marketing efforts by ensuring timely communication with potential customers.