How to Add Shopify Customers to MailerLite as Subscriber

Learn how to seamlessly integrate Shopify and MailerLite as subscribers using Pabbly Connect with this step-by-step tutorial. Build sophisticated automated workflows in less time than you think. This guide translates complex integrations into straightforward steps for immediate implementation.

Watch Step By Step Video Tutorial Below

1. Access Pabbly Connect for Shopify and MailerLite Integration

To add Shopify customers to MailerLite as subscribers, you must first access Pabbly Connect. This powerful automation platform allows you to connect various applications without coding. Start by visiting the Pabbly Connect website and either sign in or create a new account.

Once you are logged in, navigate to the dashboard where you can create a new workflow. This is where the integration between Shopify and MailerLite will be set up. Ensure you have your Shopify and MailerLite accounts ready to proceed with the integration.

2. Create a New Workflow in Pabbly Connect

To create a new automation workflow in Pabbly Connect, click on the ‘Create Workflow’ button. Name your workflow something like ‘Add Shopify Customers to MailerLite as Subscriber’ for easy identification. After naming, select the new beta method for a modern workflow experience.

• Click on the ‘Create’ button to finalize your workflow setup.
• Select Shopify as the trigger application.
• Choose the trigger event as ‘New Order’.

This setup will allow Pabbly Connect to capture new orders placed on your Shopify store, which will then trigger the addition of customers to MailerLite.

3. Connect Shopify to Pabbly Connect Using Webhooks

Now that you have set up your workflow, it’s time to connect Shopify to Pabbly Connect. After selecting the trigger event, a webhook URL will be generated. Copy this URL as it will be used to connect Shopify to Pabbly Connect.

In your Shopify account, go to the settings section and navigate to the Notifications and Webhooks section. Here, create a new webhook by pasting the copied URL and selecting ‘Order Creation’ as the event. Make sure the format is set to JSON and save the webhook.

4. Add Shopify Customers as Subscribers in MailerLite

After setting up the webhook, the next step is to add customers as subscribers in MailerLite using Pabbly Connect. In your workflow, add an action step by selecting MailerLite as the action application and choosing the event ‘Create or Update Subscriber’.

• Connect your MailerLite account by providing the API token.
• Map the subscriber’s email address and other details from the Shopify order response.
• Set the subscriber’s status to active.

This integration allows you to automatically add any new Shopify customer as a subscriber in your MailerLite account, ensuring that you can follow up with them easily.

5. Test the Integration and Finalize

Finally, to ensure that the integration works correctly, place a test order in your Shopify store. After completing the order, check your MailerLite account to confirm that the new subscriber has been added successfully.

If everything is set up correctly, you will see the new subscriber’s details populated in MailerLite. This automation streamlines your email marketing efforts by eliminating manual data entry, all thanks to Pabbly Connect.

Conclusion

This guide summarizes the key points and helps you understand the essential features and benefits of using this tool.

In conclusion, using Pabbly Connect to integrate Shopify and MailerLite allows for efficient management of subscribers. By automating the process, you save time and ensure that all new customers are added to your email marketing list seamlessly.