How to Add New Google Ads Leads to Pipedrive in Real Time

Learn how to seamlessly integrate Google Ads with Pipedrive in real-time using Pabbly Connect. Follow our step-by-step guide for efficient lead management. Learn to create powerful connections between your critical applications without requiring specialized programming knowledge or extensive technical background.

Watch Step By Step Video Tutorial Below

1. Accessing Pabbly Connect for Google Ads Integration

To start integrating Google Ads with Pipedrive, you need to access Pabbly Connect. Begin by searching for Pabbly.com Connect in your browser. This will direct you to the home page of Pabbly Connect.

On the home page, you will see two options: ‘Sign In’ and ‘Sign Up Free’. If you are a new user, click on ‘Sign Up Free’ to create an account and receive 100 free tasks every month. Existing users can simply click ‘Sign In’ to access their dashboards.

2. Creating a New Workflow in Pabbly Connect

Once logged in, you will be on the Pabbly Connect dashboard. Here, the next step is to create a new workflow. Click on the ‘Create Workflow’ button to start the process.

• Select the workflow builder option (Beta or Classic).
• Name your workflow, e.g., ‘Add New Google Ads Leads to Pipedrive’.
• Choose the appropriate folder for your workflow.

After naming your workflow, you can now set up the trigger for this integration. The trigger will be set to Google Ads, specifically for new lead form entries. This is where Pabbly Connect starts to automate the process of adding leads to Pipedrive.

3. Setting Up the Trigger with Google Ads

Now that you have created your workflow, it’s time to set up the trigger. Select Google Ads as your trigger application and choose the event as ‘New Lead Form Entry’. Click on the connect button to establish a connection.

You will receive a webhook URL from Pabbly Connect. Copy this URL as it will be used to connect your Google Ads account. Log into your Google Ads account and navigate to your lead form settings to integrate this webhook.

• Locate the lead delivery section in your lead form.
• Paste the webhook URL into the designated field.
• Set the key for the webhook as ‘Test’.

This setup ensures that every time a new lead is generated through Google Ads, it will trigger the workflow in Pabbly Connect to add that lead to Pipedrive.

4. Adding Action Step to Create a New Person in Pipedrive

After configuring the trigger, the next step is to add an action step. Choose Pipedrive as your action application and select the event as ‘Create Person’. Click on the connect button to link your Pipedrive account with Pabbly Connect.

You will need to provide your Pipedrive API token, which can be found in your Pipedrive account settings. Copy the token and paste it into Pabbly Connect to establish the connection successfully.

Map the fields from Google Ads to Pipedrive, including first name, last name, and email address. Select labels for the leads, such as ‘Hot Lead’. Ensure to leave non-required fields blank.

By mapping these fields, Pabbly Connect ensures that all relevant information from your Google Ads leads is accurately transferred to Pipedrive.

5. Testing the Integration and Final Steps

Now that your integration is set up, it’s crucial to test it. Click on the ‘Send Test Data’ button in Pabbly Connect to simulate a lead entry. This will send test data to your Pipedrive account.

Check your Pipedrive account to confirm that the new lead has been created successfully. You should see the lead with all the mapped details such as name, phone number, and email address.

With this, you have successfully set up an automation that adds new Google Ads leads to Pipedrive in real-time using Pabbly Connect. This integration ensures that you never miss a lead, streamlining your lead management process.

Conclusion

In this tutorial, we demonstrated how to use Pabbly Connect to integrate Google Ads with Pipedrive, allowing for real-time lead management. By following these steps, you can automate your lead tracking efficiently.