How to Automatically Add LinkedIn Leads to Mailchimp Using Pabbly Connect

Learn how to seamlessly integrate LinkedIn leads with Mailchimp using Pabbly Connect. Follow our step-by-step tutorial for automated lead management. Develop expertise in application integration and learn how to design streamlined automation workflows using proven, simplified approaches.

Watch Step By Step Video Tutorial Below

1. Accessing Pabbly Connect for LinkedIn and Mailchimp Integration

To start integrating LinkedIn leads with Mailchimp, you must first access Pabbly Connect. Open your browser and navigate to the Pabbly Connect landing page by typing ‘Pabbly.com/connect’. This platform is designed to facilitate seamless automation between various applications.

Once on the landing page, you can either sign in if you’re an existing user or sign up for free to explore the features. Signing up grants you 100 free tasks each month to test the application.

2. Creating a Workflow in Pabbly Connect

After signing in to Pabbly Connect, click on the ‘Create Workflow’ button to begin. You will be prompted to select the workflow builder. Opt for the new workflow builder for a more modern interface. Name your workflow ‘Add LinkedIn Leads Automatically to Mailchimp’ and choose a folder for organization.

• Click on ‘Create’ to open the workflow window.
• This window is crucial as it contains the trigger and action setup.

In this window, you will set up triggers and actions that will automate the process of adding leads from LinkedIn to Mailchimp.

3. Setting Up LinkedIn as the Trigger in Pabbly Connect

To start the automation, click on the ‘Add Trigger’ button and search for LinkedIn. Select LinkedIn as the trigger application and choose ‘Lead Notifications’ as the trigger event. Click ‘Connect’ to establish a connection between LinkedIn and Pabbly Connect.

You will have two options: add a new connection or select an existing one. If this is your first time, click on ‘Add a New Connection’ and sign in with your LinkedIn credentials. After successfully connecting, select your sponsored account and click ‘Save and Send Test Request’.

4. Capturing Leads from LinkedIn

After sending a test request from LinkedIn, you need to capture the webhook response in Pabbly Connect. To do this, go to your LinkedIn campaign and simulate a lead submission by filling in the form with the email and phone number.

• Ensure you submit the form to capture the lead details.
• Pabbly Connect will capture the response, including first name, last name, email, and phone number.

Once the webhook response is captured, you can proceed to create a new subscriber in Mailchimp using these lead details.

5. Adding the Lead to Mailchimp via Pabbly Connect

Now that you have captured the lead details, click on ‘Add New Action Step’ in Pabbly Connect and select Mailchimp as the action application. Choose ‘Add New Member with Custom Fields’ as the action event and click ‘Connect’.

To connect Mailchimp, you will need to provide an API key and data center information. Follow the instructions in Pabbly Connect to retrieve this information from your Mailchimp account. Once connected, map the lead details from the previous step to the appropriate fields in Mailchimp.

Finally, click ‘Save and Send Test Request’ to confirm that the lead has been successfully added to your Mailchimp audience. You will receive a confirmation message, and you can check your Mailchimp account to verify the new subscriber’s details.

Conclusion

Using Pabbly Connect, you can easily automate the process of adding LinkedIn leads to Mailchimp. This integration allows for efficient lead management and enhances your marketing automation efforts. Try this setup today for seamless lead generation!