Learn how to automate sending WhatsApp product recommendations for Facebook Lead Ads leads using Pabbly Connect. Step-by-step guide included. Implement the precise methodologies leading organizations use to automate repetitive tasks, illustrated with practical examples designed for immediate application.

Watch Step By Step Video Tutorial Below

1. Accessing Pabbly Connect for Integration

To automate sending WhatsApp product recommendations for Facebook lead ads leads, we will use Pabbly Connect. Start by visiting the Pabbly website and signing into your account. If you are a new user, you can sign up for free, which gives you access to 100 tasks each month.

Once logged in, navigate to the Pabbly Connect dashboard. Here, you can create workflows that connect various applications. Select the option to create a new workflow, which will allow you to set up the integration between Facebook lead ads and WhatsApp Cloud API.

2. Creating a Workflow in Pabbly Connect

In your Pabbly Connect dashboard, click on the ‘Create Workflow’ button. You will be prompted to name your workflow. For this integration, name it ‘Send WhatsApp Product Recommendations for Facebook Lead Ads Leads Automatically’. using Pabbly Connect

  • Select the folder where you want to save this workflow.
  • Choose the new beta workflow builder for a more flexible experience.

After naming your workflow and selecting the appropriate folder, you will need to set up the trigger application. In this case, the trigger will be Facebook lead ads, which activates the workflow whenever a new lead is captured.

3. Configuring the Trigger Application: Facebook Lead Ads

Now, select Facebook lead ads as your trigger application in Pabbly Connect. Choose the trigger event as ‘New Lead Instant’. Click on the connect button to establish the connection.

If you have an existing connection, simply save it. Otherwise, click on ‘Add New Connection’ and log into your Facebook account. Follow the prompts to authorize Pabbly Connect to access your Facebook lead ads.

  • Enter your Facebook page name where the lead ads are running.
  • Select the lead form associated with your Facebook page.

After entering these details, save your settings and send a test request to ensure everything is connected correctly. This step is crucial as it confirms that Pabbly Connect is receiving leads from your Facebook ads.

4. Setting Up the Action Application: WhatsApp Cloud API

Next, you will set up the action application, which in this case is WhatsApp Cloud API. In your Pabbly Connect workflow, click on ‘Add New Action Step’ and search for WhatsApp Cloud API. Select the action event as ‘Send Template Message’.

Connect to WhatsApp Cloud API by entering the required details such as the token, phone number ID, and WhatsApp business account ID. You can find these details in your WhatsApp API settings.

Use mapping to dynamically insert the lead’s phone number from the Facebook lead ads response. Select the template ID for the product recommendations message.

After entering all required details, save your settings and send a test request to verify that the WhatsApp message is sent correctly.

5. Finalizing the Integration and Testing

With the workflow set up, it’s essential to test the entire process. Ensure that when a new lead is submitted through Facebook lead ads, Pabbly Connect captures the lead details and sends the WhatsApp product recommendation message automatically.

To test, submit a new lead through the Facebook lead ads testing tool. After submission, check your WhatsApp for the product recommendation message. If all steps are configured correctly, you should receive the message immediately.

This automation saves time and ensures that every lead receives timely product recommendations through WhatsApp, enhancing your customer engagement and follow-up process.

Conclusion

In this tutorial, we demonstrated how to automate sending WhatsApp product recommendations for Facebook lead ads leads using Pabbly Connect. This integration streamlines the process, ensuring every lead is nurtured effectively.

Ensure you check out Pabbly Connect to create business automation workflows and reduce manual tasks. Pabbly Connect currently offer integration with 2,000+ applications.