Automatically Create New Leads in HubSpot CRM from Google Ads Using Pabbly Connect

Learn how to automatically create new leads in HubSpot CRM from Google Ads using Pabbly Connect. Follow our step-by-step tutorial for seamless integration. Eliminate manual repetitive tasks from your workflow. Discover proven automation methods with intuitive steps designed for efficiency-minded professionals.

Watch Step By Step Video Tutorial Below

1. Accessing Pabbly Connect for Integration

To start the process of automatically creating new leads in HubSpot CRM from Google Ads, you first need to access Pabbly Connect. Open your browser and navigate to pabby.com/connect. This will take you to the Pabbly Connect homepage, where you can either sign in or sign up for a free account.

Once you are on the homepage, click on the ‘Sign In’ button if you are an existing user. If you are new, select ‘Sign Up Free’ to get started. After signing in, you will be directed to the Pabbly Connect dashboard, which allows you to access various Pabbly applications, including Pabbly Connect, Pabbly Subscription Billing, and others.

2. Creating a Workflow in Pabbly Connect

After accessing Pabbly Connect, the next step is to create a workflow that will automate the lead creation process. Click on the ‘Create Workflow’ button located at the top right corner of the dashboard. You will be prompted to select the workflow builder; choose the ‘New Beta’ version for a more modern experience.

• Click on ‘Create’ after naming your workflow, such as ‘Automatically Create New Leads in HubSpot CRM from Google Ads’.
• Select a folder to save your workflow. You can create new folders as needed.

Once your workflow is created, you will see options for setting up triggers and actions. Remember, the trigger is the event that starts the automation, and the action is what happens in response. In this case, the trigger will be a new lead in Google Ads.

3. Setting Up the Trigger with Google Ads

In this section, you will configure the trigger for your workflow using Pabbly Connect. Click on the ‘Add Trigger’ button and select ‘Google Ads’ as your trigger application. For the app event, choose ‘New Lead Form Entry’. After that, click on ‘Connect’ to establish the connection.

Upon connecting, you will receive a webhook URL. This URL is crucial as it will link Google Ads to Pabbly Connect. Copy this URL and head over to your Google Ads account, where you can create a test lead form to test the integration.

• Create a test lead form in Google Ads, filling in required fields such as name, email, and phone number.
• In the lead delivery section, select the option for webhook integration and paste the copied webhook URL.

After setting up the lead form, send a test lead to ensure that Pabbly Connect receives the data correctly. Check the workflow in Pabbly to confirm that the test data has been received successfully.

4. Creating a New Contact in HubSpot CRM

Now that you have successfully set up the trigger, it’s time to add the action step using Pabbly Connect. Click on ‘Add Action’ and select ‘HubSpot CRM’ as your action application. For the app event, choose ‘Create a Contact’. Connect your HubSpot account by clicking on ‘Connect’.

Once connected, you will be prompted to map the data from the trigger step into the fields required by HubSpot CRM. This mapping process ensures that the data from the new lead in Google Ads is accurately transferred to HubSpot.

Map the fields such as first name, last name, email, and phone number from the test lead data. Ensure all required fields are filled and click on ‘Save and Send Request’ to create the contact.

After clicking ‘Save and Send Request’, you should receive a successful response indicating that a new contact has been created in HubSpot CRM from the lead received via Google Ads.

5. Summary of the Integration Process

In this tutorial, we have used Pabbly Connect to automate the process of creating new leads in HubSpot CRM from Google Ads. The steps included accessing Pabbly Connect, creating a workflow, setting up a trigger for new leads in Google Ads, and creating a new contact in HubSpot CRM.

This integration allows you to efficiently manage leads without manual data entry, ensuring that every lead captured through Google Ads is automatically added to your CRM. With Pabbly Connect, you can streamline your workflow and focus on converting leads into customers.

Conclusion

This guide summarizes the key points and helps you understand the essential features and benefits of using this tool.

In conclusion, using Pabbly Connect to automate lead creation from Google Ads to HubSpot CRM simplifies the process significantly. Follow the steps outlined in this tutorial to set up your integration and enhance your lead management efficiency.