How to Send Personalized Product Recommendations After Purchase from BigCommerce Using Pabbly Connect

Learn how to automate personalized product recommendations after purchases from BigCommerce using Pabbly Connect. Step-by-step tutorial included. Build sophisticated automated workflows in less time than you think. This guide translates complex integrations into straightforward steps for immediate implementation.

Watch Step By Step Video Tutorial Below

1. Accessing Pabbly Connect for Integration

To send personalized product recommendations after a purchase on BigCommerce, you need to access Pabbly Connect. Start by opening a new tab and navigating to pabby.com/connect. This is where you’ll set up your automation.

Once on the Pabbly Connect homepage, you can either sign up for a new account or log in with your existing credentials. After signing in, go to the Pabbly Connect dashboard. Here, you can manage all your automation workflows efficiently.

2. Creating a New Workflow in Pabbly Connect

In Pabbly Connect, creating a new workflow is straightforward. Click on the ‘Create Workflow’ button located at the top right corner of the dashboard. You will have the option to choose between the classic and new beta workflow builders; select the new beta version for enhanced features. using Pabbly Connect

• Name your workflow, for example, ‘Personalized Product Recommendation After Purchase from BigCommerce’.
• Select a folder to save your workflow.
• Click the ‘Create’ button to finalize your workflow setup.

Once your workflow is created, you will be directed to the workflow builder page. Here, you need to toggle the button to activate your workflow before proceeding to set up the trigger and action.

3. Setting Up the Trigger for BigCommerce

The first step in your automation is to set up the trigger. In this case, you will select BigCommerce as your trigger app. Click on the plus sign to add a new trigger and choose the event ‘New Order Created’. using Pabbly Connect

After selecting the event, click on the ‘Connect’ button. You will then see options to add a new connection or select an existing one. If you are creating a new connection, you will need to enter your store hash key, client ID, and access token. These can be obtained from your BigCommerce dashboard under the API settings.

4. Configuring the Action Step to Send Emails via Gmail

After setting up the trigger, the next step is to configure the action. You will select Gmail as your action app to send personalized emails to customers. Choose the event ‘Send Email V1’ and click on the ‘Connect’ button. using Pabbly Connect

Map the recipient’s email address dynamically from the previous step to ensure that the email is sent to the correct customer. You will also need to set the email subject and body, using mapped fields for personalization, such as the customer’s name and product recommendations.

• Enter a subject line, e.g., ‘More Natural Skincare Goodness You Will Love’.
• Create the email body, including personalized product recommendations.
• Click on ‘Save and Send Test Request’ to finalize the email setup.

Once the test request is successful, the email will be sent automatically to the customer after their purchase, showcasing the recommended products.

5. Testing Your Integration in Pabbly Connect

To ensure everything is working correctly, it is crucial to test your integration. Go back to your BigCommerce store and make a test purchase. This will trigger the workflow you set up in Pabbly Connect.

After completing the purchase, check your Gmail account to confirm that the personalized product recommendation email has been sent. You should see the email with the customer’s name and recommended products included.

If the email is received successfully, your automation is set up correctly, and you can start benefiting from increased customer engagement and repeat purchases.

Conclusion

In this tutorial, we’ve walked through the process of using Pabbly Connect to send personalized product recommendations after a purchase from BigCommerce. By automating this process, you can enhance customer satisfaction and drive repeat sales effectively.