Integrating Google Lead Ads with Zoho CRM Using Pabbly Connect

Learn how to seamlessly integrate Google Lead Ads with Zoho CRM using Pabbly Connect. This step-by-step guide covers all the necessary actions for successful automation.

Watch Step By Step Video Tutorial Below

1. Accessing Pabbly Connect for Google Lead Ads to Zoho CRM Integration

To begin integrating Google Lead Ads with Zoho CRM, you need to access Pabbly Connect. This platform allows you to automate workflows without requiring any programming knowledge. Start by visiting the Pabbly Connect landing page by searching for ‘Pabbly.com/connect’ in your browser.

Once on the Pabbly Connect page, you will see options to either sign in or sign up for free. If you are a new user, click on the ‘Sign up for free’ button to create your account. Existing users should click on ‘Sign in’ to access their dashboard, where you can manage all your integrations.

2. Creating a Workflow in Pabbly Connect

After signing in to your Pabbly Connect account, the next step is to create a workflow. Click on the ‘Create Workflow’ button. You will be presented with options to choose between a new workflow builder or a classic one. Select the new workflow builder for a modern interface.

• Click on ‘Create’ after naming your workflow.
• This will open the workflow window, where you will set up triggers and actions.

In this window, you will define your trigger and action. The trigger indicates when an event occurs, while the action specifies what happens as a result. For this integration, select Google Ads as the trigger application and set the trigger event as ‘New Lead Form Entry’.

3. Setting Up the Google Ads Trigger in Pabbly Connect

To configure the trigger for Google Ads in Pabbly Connect, search for and select Google Ads. After selecting it, choose the trigger event ‘New Lead Form Entry’ and click on ‘Connect’. You will receive a webhook URL that needs to be copied for the next steps.

Navigate to your Google Ads account and locate the lead form you created. Under the lead delivery settings, paste the copied webhook URL into the designated field. Then, enter the key provided and click on ‘Send Test Data’ to ensure the connection is successful.

4. Setting Up Zoho CRM Action in Pabbly Connect

After successfully configuring the Google Ads trigger, it’s time to set up the action in Zoho CRM using Pabbly Connect. Click on the ‘Add New Action Step’ button and search for Zoho CRM. Select it and choose the action event as ‘Create Contact’. Click ‘Connect’ to link your Zoho CRM account.

To connect, you will need to enter your Zoho domain, which you can find in your Zoho CRM URL. Paste this domain into the connection setup and click ‘Save’. Grant the necessary permissions to allow Pabbly Connect to access your Zoho CRM account.

• Once connected, you will need to map the lead details from Google Ads to Zoho CRM fields.
• Map fields such as first name, last name, email address, and phone number to ensure all data is transferred correctly.

After mapping all necessary fields, click on ‘Save and Send Test Request’. This action will create a new contact in Zoho CRM with the test data provided from Google Ads.

5. Verifying the New Lead in Zoho CRM

Once the test request is sent, you can verify the new lead in your Zoho CRM account. Refresh the contacts page in your Zoho CRM to see if the new contact has been created successfully. You should see the same contact name, email address, and phone number that were sent from Google Ads through Pabbly Connect.

This integration ensures that every new lead generated from Google Ads is automatically added to Zoho CRM, allowing your sales team to follow up promptly. With this automation, you no longer need to manually enter lead details, saving time and reducing errors.

Conclusion

Integrating Google Lead Ads with Zoho CRM using Pabbly Connect streamlines your lead management process. This tutorial provides a detailed guide on setting up the integration, ensuring that every new lead is captured efficiently. By automating this workflow, you can enhance your business operations and improve follow-up with potential customers.