How to Send Personalized Product Updates After Google Ads Conversion Using Pabbly Connect

Learn how to send personalized product updates after Google Ads conversion using Pabbly Connect. Follow this detailed step-by-step tutorial for seamless integration. Navigate the automation landscape confidently with clear, structured guidance suitable for professionals regardless of prior technical experience.

Watch Step By Step Video Tutorial Below

1. Accessing Pabbly Connect for Google Ads Integration

To send personalized product updates after Google Ads conversion, the first step is to access Pabbly Connect. Visit the Pabbly Connect website and either sign in or sign up for a free account. This platform enables seamless automation without coding.

Once logged in, you will see the dashboard where you can create a new workflow. Click on the ‘Create Workflow’ button to start the integration process. By using Pabbly Connect, you can easily connect Google Ads with Gmail to automate email updates for new leads.

2. Creating a New Workflow in Pabbly Connect

In the Pabbly Connect dashboard, you will need to create a new workflow specifically for sending personalized updates. Click on the ‘Create Workflow’ button and choose a name for your workflow, such as ‘Send Personalized Product Updates After Google Ads Conversion’.

After naming your workflow, select the trigger application. For this integration, choose Google Ads as the trigger application. The event you want to capture is ‘New Lead Form Entry’. This setup allows Pabbly Connect to detect when a new lead is generated from your Google Ads campaign.

3. Setting Up Google Ads Trigger in Pabbly Connect

Once you have selected Google Ads as your trigger, Pabbly Connect will provide you with a webhook URL. You need to copy this URL and paste it into your Google Ads lead form settings. This step is crucial for connecting Google Ads to Pabbly Connect.

Here are the steps to set up the Google Ads trigger:

• Open your Google Ads campaign and navigate to the lead form settings.
• Paste the copied webhook URL in the lead delivery options.
• Test the webhook to ensure data is being sent to Pabbly Connect.

After testing the webhook, you should see a response in your Pabbly Connect workflow, confirming that the integration is successful.

4. Configuring Action Steps in Pabbly Connect

With the Google Ads trigger set up, the next step is to configure the action steps in Pabbly Connect. You will need to set up conditions to send personalized emails based on the lead’s interest. For this, select ‘Router by Pabbly’ as the action application.

Set up two routes in the router: one for each course you offer. For instance, if a lead shows interest in the ‘Digital Marketing Mystery’ course, create a route that captures this interest and sends them a personalized email. The same goes for the ‘Beginner’s Guide to Stock Trading’ course. This way, Pabbly Connect can send targeted emails based on the courses selected by the leads.

5. Sending Personalized Emails via Gmail Using Pabbly Connect

The final step is to configure Gmail as the action application in Pabbly Connect. For each route, you’ll need to set up the email content, including the recipient’s email address, subject, and body. Use dynamic fields to insert the lead’s name and course details.

Here’s how to set up the Gmail action:

• Select Gmail as the action application and choose ‘Send Email’ as the action event.
• Map the recipient’s email address from the previous step.
• Compose the email content, including the subject and personalized message.

After configuring the Gmail action, test the workflow to ensure that the emails are sent successfully to the leads based on their course selections.

Conclusion

In this tutorial, we explored how to send personalized product updates after Google Ads conversion using Pabbly Connect. By setting up triggers and actions, you can automate your email communications effectively, ensuring that your leads receive updates tailored to their interests.