Capture New Leads from Google Ads and Sync to Zoho CRM Using Pabbly Connect

Learn how to capture new leads from Google Ads and sync them to Zoho CRM using Pabbly Connect in this detailed tutorial. Implement the precise methodologies leading organizations use to automate repetitive tasks, illustrated with practical examples designed for immediate application.

Watch Step By Step Video Tutorial Below

1. Accessing Pabbly Connect for Google Ads and Zoho CRM Integration

To capture new leads from Google Ads and sync them to Zoho CRM, you need to utilize Pabbly Connect. Start by searching for Pabbly Connect in your browser and navigate to the homepage. Here, you can either sign up for a free account or log in if you are an existing user.

Once logged in, you will be directed to the Pabbly Connect dashboard, where you can manage your automation workflows. This platform allows you to integrate various applications seamlessly, making it the perfect choice for your needs.

2. Creating a New Workflow in Pabbly Connect

To begin the integration process, click on the ‘Create Workflow’ button on the top right corner of the Pabbly Connect dashboard. You will be prompted to name your workflow. For this example, name it ‘Capture New Leads from Google Ads and Sync to Zoho CRM.’ Select the appropriate folder to save your workflow.

• Click on the ‘Create’ button after naming your workflow.
• Choose the trigger application as ‘Google Ads’.
• Set the event to ‘New Lead Form Entry’.

After selecting the trigger, click on the ‘Connect’ button. This will allow you to generate a webhook URL that you will use in your Google Ads account to send lead information directly to Pabbly Connect.

3. Setting Up Google Ads for Lead Capture

Now that you have your webhook URL from Pabbly Connect, go to your Google Ads account. Create a new lead form and fill in the necessary fields, such as the business name and the questions you want to ask your leads. Make sure to include fields for first name, last name, email address, and phone number.

In the lead form settings, you will find an option for ‘Lead Delivery’. Here, paste the webhook URL you copied from Pabbly Connect. This setup ensures that every time a lead fills out the form, the data will automatically be sent to your Pabbly workflow.

4. Creating an Action Step in Zoho CRM

After setting up Google Ads, return to your Pabbly Connect workflow. Now, you will add an action step to create a new contact in Zoho CRM. Click on ‘Add Action’ and select ‘Zoho CRM’ as your action application.

Choose the event as ‘Create Contact’. You will need to connect your Zoho CRM account by entering your domain. Once connected, you can map the fields from the Google Ads lead form to the corresponding fields in Zoho CRM, such as first name, last name, and email address.

• Map the first name from Google Ads to the first name field in Zoho CRM.
• Map the last name similarly.
• Ensure the email address is also mapped correctly.

After mapping the fields, click on ‘Save and Send Test Request’ to ensure everything is functioning correctly. If successful, you will see a confirmation message indicating that a new contact has been created in Zoho CRM.

5. Finalizing Your Integration with Pabbly Connect

To finalize the integration, check your Zoho CRM account to confirm that the new lead has been added successfully. Refresh your contacts list to see the newly created contact with the details filled out from the Google Ads lead form.

With this setup, every time you receive a new lead through Google Ads, Pabbly Connect will automatically sync that information to Zoho CRM, streamlining your lead management process. This automation saves you time and ensures that no leads are missed.

Conclusion

In conclusion, using Pabbly Connect to capture new leads from Google Ads and sync them to Zoho CRM is a straightforward process. By following the steps outlined in this tutorial, you can automate lead management efficiently and effectively.