How to Build an AI Agent to Auto-Schedule Social Media Posts with Pabbly Connect

Learn how to use Pabbly Connect to automate scheduling social media posts across platforms like Facebook, Instagram, and Twitter using an AI agent. Follow this definitive guide to creating powerful automated workflows with straightforward, efficiency-focused solutions that save valuable time.

Watch Step By Step Video Tutorial Below

1. Accessing Pabbly Connect for Automation

To begin automating your social media posts, first access Pabbly Connect. Simply open your browser and navigate to Pabbly.com/connect. Here, you will find options to either sign in or sign up for free, allowing you to explore the platform’s capabilities.

If you are a new user, click on ‘sign up for free’ to receive 100 tasks free every month. Existing users can simply sign in, after which you will be directed to the Pabbly Connect dashboard, where you can create and manage your workflows.

2. Creating a Workflow in Pabbly Connect

Once logged into Pabbly Connect, it’s time to create your workflow. Click on the ‘Create Workflow’ button, and you will be prompted to name your workflow and select a folder to save it in. Choose a relevant name, such as ‘AI Agent for Auto-Scheduling Social Media Posts,’ and select the appropriate folder.

• Click on the ‘Create’ button to open the workflow window.
• This window is crucial as it allows you to define triggers and actions.
• Select a trigger application to start the automation process.

In this case, select ‘Schedule’ from Pabbly Connect as your trigger application and choose the event to schedule your workflow daily at 10 AM. After saving the trigger settings, you are ready to move to the next step.

3. Setting Up Actions for Social Media Posting

After establishing your trigger in Pabbly Connect, it’s essential to set up actions that will execute when the trigger occurs. First, you will use the ‘Date Time Formatter’ to fetch the current date. This step is crucial as it helps to look up the scheduled post details in your Google Sheets content calendar.

Next, select ‘Google Sheets’ as your action application to look up spreadsheet rows. You will need to connect your Google account to allow Pabbly Connect to access your content calendar. Once connected, specify the spreadsheet and sheet that contains your scheduled posts, and map the current date as the lookup value. This ensures that your automation retrieves the correct post for the day.

4. Generating Images and Captions with AI

With the current date and post details retrieved, the next step involves generating an image and caption using your AI agent. In Pabbly Connect, select ‘OpenAI’ as your action application for generating images. Configure the action to create an image based on the post topic and product information retrieved from your Google Sheets.

After generating the image, you will need to create a caption and hashtags. Again, use OpenAI for this task. Map the relevant details from your previous steps to formulate a comprehensive caption that includes the product and theme. This ensures that your social media posts are engaging and relevant to your audience.

5. Posting to Social Media Platforms

Finally, it’s time to post your generated content to your social media accounts. Start by selecting ‘Facebook Pages’ in Pabbly Connect as your action application. Choose the action event to create a page photo post and connect your Facebook account.

Map the image URL and caption generated in the previous steps to ensure that your post is complete. Once you click on the ‘Save and Send Test Request’ button, your post will be published on your Facebook page automatically, showcasing the power of automation through Pabbly Connect.

Conclusion

Using Pabbly Connect, you can seamlessly automate the scheduling of social media posts across various platforms like Facebook, Instagram, and Twitter. This process not only saves time but also enhances your social media strategy by ensuring consistent and relevant content delivery.

By following these steps, you can create an efficient workflow that leverages an AI agent to manage your social media presence effectively.