Integrate Zoho CRM and ActiveCampaign with Facebook Lead Ads Using Pabbly Connect

Learn how to seamlessly integrate Zoho CRM and ActiveCampaign with Facebook Lead Ads using Pabbly Connect. Automate your lead management process effortlessly. Discover hidden automation capabilities within your existing tools. This guide shows you how to connect your essential applications and permanently eliminate redundant manual processes.

Watch Step By Step Video Tutorial Below

1. Accessing Pabbly Connect for Integration

To start integrating Zoho CRM and ActiveCampaign with Facebook Lead Ads, first access Pabbly Connect. This powerful automation platform allows you to create workflows without any coding skills.

Visit the Pabbly Connect website and sign in or create a new account. Once logged in, you will be directed to the dashboard where you can manage your workflows. Here, you can easily create a new workflow to automate your lead management process.

2. Creating a New Workflow in Pabbly Connect

Next, you will create a new workflow in Pabbly Connect. Click on the ‘Create Workflow’ button and provide a name for your workflow, such as ‘Create Zoho CRM Lead & ActiveCampaign Contact for Facebook Lead Ads’. Select the appropriate folder for organization.

• Name your workflow clearly for easy identification.
• Choose a folder to save your workflow.

This workflow will trigger when a new lead is generated from Facebook Lead Ads. Ensure that you have all necessary permissions set up in Pabbly Connect to connect with Facebook, Zoho CRM, and ActiveCampaign.

3. Connecting Facebook Lead Ads with Pabbly Connect

In this step, you will connect Facebook Lead Ads to Pabbly Connect. Choose Facebook as your trigger application and select the trigger event as ‘New Lead’. This will initiate the workflow whenever a new lead is captured.

Authenticate your Facebook account by following the prompts. Once connected, select the Facebook page and lead form you want to use. This setup allows Pabbly Connect to fetch leads directly from your Facebook Lead Ads.

4. Creating a Lead in Zoho CRM via Pabbly Connect

Now, you will set up the action to create a lead in Zoho CRM through Pabbly Connect. Select Zoho CRM as your action application and choose ‘Create Lead’ as the action event. Authenticate your Zoho CRM account to allow Pabbly Connect to manage leads.

• Map the fields from Facebook Lead Ads to Zoho CRM, ensuring that first name, last name, and email are correctly assigned.
• Test the connection to verify that leads are created successfully.

After setting up the fields, test the integration to ensure that every new lead from Facebook is correctly added to Zoho CRM. This step is crucial for maintaining an accurate lead database.

5. Adding a Contact in ActiveCampaign

Finally, set up the action to create a contact in ActiveCampaign using Pabbly Connect. Choose ActiveCampaign as your action application and select ‘Create Contact’ as the action event. Connect your ActiveCampaign account by providing the necessary API key and URL.

Map the lead information from Facebook to the corresponding fields in ActiveCampaign. Ensure that the data flows seamlessly from Facebook Lead Ads to both Zoho CRM and ActiveCampaign. This will enable effective follow-up and marketing automation.

Conclusion

By following this tutorial, you can effectively integrate Zoho CRM and ActiveCampaign with Facebook Lead Ads using Pabbly Connect. Automating this process saves time and ensures that all leads are captured accurately, enabling better lead management and marketing strategies.