Learn how to seamlessly integrate IndiaMART leads into Google Sheets for newspaper advertising agencies using Pabbly Connect in this detailed tutorial. Discover how to seamlessly connect your essential tools through accessible instructions that make powerful automation available to professionals at every skill level.

Watch Step By Step Video Tutorial Below


1. Accessing Pabbly Connect for Lead Integration

To start integrating IndiaMART leads into Google Sheets, you need to access Pabbly Connect. This automation platform allows you to connect various applications seamlessly without coding. Simply visit the Pabbly website and log in or sign up for a free account if you are a new user.

Once logged in, navigate to the Pabbly Connect dashboard. This is where you will create a new workflow to automate the process of adding leads from IndiaMART to Google Sheets. You can access the application by clicking on ‘Access Now’ under Pabbly Connect.


2. Creating a Workflow in Pabbly Connect

After accessing Pabbly Connect, click on the ‘Create Workflow’ button. You will be prompted to name your workflow. For this integration, name it ‘How to Add IndiaMART Leads to Google Sheets for Newspaper Advertising Agencies’ and choose a folder to save it in.

  • Click on ‘Create’ to proceed.
  • You will now see the trigger and action setup window.
  • Select ‘IndiaMART’ as your trigger application.

In the next step, select the trigger event as ‘New Lead Captured’. This action will initiate the workflow whenever a new lead is generated in your IndiaMART account.


3. Connecting IndiaMART to Pabbly Connect

To connect your IndiaMART account to Pabbly Connect, you will need to copy the webhook URL provided in the workflow setup. Log into your IndiaMART account and navigate to the Lead Manager section. Here, go to ‘Import/Export Leads’ and select ‘Push API’.

  • Choose ‘Other’ as the source.
  • Enter ‘Pabbly Connect’ as the CRM platform name.
  • Paste the copied webhook URL in the designated field.

After saving your details, you will need to generate an OTP to complete the integration. Enter the OTP to finalize the connection between IndiaMART and Pabbly Connect.


4. Setting Up Google Sheets in Pabbly Connect

With the IndiaMART connection established, the next step involves setting up Google Sheets as the action application in Pabbly Connect. Search for and select ‘Google Sheets’ as your action application. Choose the action event as ‘Add New Row’.

You will then be prompted to connect your Google Sheets account. Click on ‘Sign in with Google’ to grant Pabbly Connect the necessary permissions. Once connected, select the specific spreadsheet where you want the leads to be added. Ensure that the correct sheet is selected for this automation.


5. Mapping Lead Details to Google Sheets

Now that Google Sheets is set up, you will need to map the lead details from IndiaMART to the respective columns in your Google Sheets. This involves selecting the fields such as name, phone number, address, and query message from the previous step’s response. using Pabbly Connect

Map the ‘Name’ field to the corresponding response. Map the ‘Phone Number’ field similarly. Do the same for ‘Address’ and ‘Query Message’.

Finally, click on ‘Save and Send Test Request’ to verify that the integration works correctly. If successful, the lead details will appear in your Google Sheets. This automated workflow will now run in the background, instantly adding new leads from IndiaMART into Google Sheets without any manual intervention.


Conclusion

In this tutorial, we demonstrated how to use Pabbly Connect to seamlessly integrate IndiaMART leads into Google Sheets. This automation allows newspaper advertising agencies to manage leads efficiently and effectively, ensuring that no inquiries are missed. By following these steps, you can set up a similar workflow for your business.

Ensure you check out Pabbly Connect to create business automation workflows and reduce manual tasks. Pabbly Connect currently offer integration with 2,000+ applications.