Learn how to automate the process of creating or updating Mailercloud subscribers from LinkedIn Lead Gen Forms leads using Pabbly Connect. Step-by-step tutorial included. Explore efficient methods for automating routine tasks with clear, concise instructions suited for both newcomers and experienced professionals.

Watch Step By Step Video Tutorial Below


1. Accessing Pabbly Connect for Workflow Automation

To start automating your workflow, first, access Pabbly Connect by visiting the official website. You will see options to either sign in or sign up for free. If you are new, click on the ‘Sign Up for Free’ button to create an account and receive 100 tasks free each month.

As an existing user, simply click on ‘Sign In’ to log into your account. Once logged in, you will see various applications offered by Pabbly. Here, select Pabbly Connect to initiate the integration process between LinkedIn Lead Gen Forms and Mailercloud.


2. Creating a New Workflow in Pabbly Connect

After accessing Pabbly Connect, click on the ‘Create Workflow’ button. You will be prompted to name your workflow and choose a folder for organization. Name it something descriptive, like ‘Create or Update Mailercloud Subscriber from LinkedIn Lead Gen Forms Leads’ and save it in the ‘Automations’ folder.

Once you click ‘Create’, you will be directed to the workflow window. This window is crucial as it allows you to set up your trigger and action. Remember, the trigger indicates when an event occurs, and the action is what happens as a response. In this case, we will set LinkedIn Lead Gen Forms as our trigger application.

  • Click on ‘Create Workflow’
  • Name your workflow appropriately
  • Select the ‘Automations’ folder

After setting up, you will see the workflow setup screen where you can define the trigger and action. This is the foundational step to automate your subscriber management.


3. Setting Up the Trigger with LinkedIn Lead Gen Forms

In the workflow window, select LinkedIn Lead Gen Forms as your trigger application. You will then need to choose the trigger event, which should be set to ‘New Lead Form Response’. This event will initiate the workflow every time a new lead is captured.

After selecting the trigger event, click on ‘Connect’. If you haven’t previously connected your LinkedIn account, choose ‘Add a New Connection’. Follow the prompts to log in and authorize Pabbly Connect to access your LinkedIn Lead Gen Forms. Once authenticated, select the LinkedIn account associated with your lead form.

  • Select LinkedIn Lead Gen Forms as the trigger application
  • Choose ‘New Lead Form Response’ as the trigger event
  • Connect your LinkedIn account if it’s not already connected

After successful connection, you can test the trigger to ensure it captures the latest response from your LinkedIn Lead Gen Forms. This step is essential for confirming that your integration is working correctly before proceeding to the next stage.


4. Creating or Updating Subscribers in Mailercloud

Now that your trigger is set, it’s time to configure the action that will take place in Mailercloud. Select Mailercloud as your action application and choose ‘Create or Update Subscriber’ as the action event. Click on ‘Connect’ to link your Mailercloud account with Pabbly Connect.

To connect Mailercloud, you will need to enter your API key. Retrieve this from your Mailercloud account under the API Integrations section. After entering the API key, save the connection. Once connected, you will need to specify the list where you want to create or update the subscriber, along with the necessary subscriber details such as email, first name, last name, and phone number.

Select Mailercloud as the action application Choose ‘Create or Update Subscriber’ as the action event Enter your Mailercloud API key for authentication

By mapping the fields from the LinkedIn Lead Gen Forms response to the corresponding fields in Mailercloud, you ensure that subscriber information is dynamically updated with every new lead captured.


5. Testing and Finalizing the Integration

After mapping the necessary fields, click on ‘Send Test Request’ to verify that a new subscriber is created or updated successfully in Mailercloud. If successful, you will receive a confirmation message indicating that the operation was completed.

Finally, check your Mailercloud account to confirm that the new subscriber appears in your specified list. This integration allows for seamless subscriber management, ensuring that your email marketing campaigns are always targeted and up to date without manual intervention.

With Pabbly Connect, this automation runs in the background, allowing you to focus on crafting effective marketing strategies while it handles subscriber updates in real-time.


Conclusion

This tutorial demonstrated how to create or update Mailercloud subscribers from LinkedIn Lead Gen Forms leads using Pabbly Connect. By following these steps, you can automate your subscriber management process effectively, ensuring your email marketing efforts remain efficient and impactful.

Ensure you check out Pabbly Connect to create business automation workflows and reduce manual tasks. Pabbly Connect currently offer integration with 2,000+ applications.