How to Integrate Mailchimp with WordPress Using Pabbly Connect

Learn how to automate adding new Mailchimp subscribers to WordPress using Pabbly Connect. Follow our step-by-step guide for seamless integration. Eliminate manual repetitive tasks from your workflow. Discover proven automation methods with intuitive steps designed for efficiency-minded professionals.

Watch Step By Step Video Tutorial Below

1. Setting Up Pabbly Connect for Mailchimp and WordPress Integration

To begin the integration process, you need to access Pabbly Connect. This is the platform that will automate the addition of new Mailchimp subscribers to your WordPress site. First, sign up for a free account on Pabbly Connect if you haven’t already.

Once logged in, navigate to the Pabbly Connect dashboard. Here, you will create a new workflow specifically for integrating Mailchimp with WordPress. Click on ‘Create Workflow’ and name it something like ‘Mailchimp to WordPress’. This will allow you to easily identify the workflow later.

2. Creating a Trigger in Pabbly Connect for New Subscribers

In the workflow, you will first set up the trigger that starts the automation. For this, select Mailchimp as the application in the trigger window. The trigger event should be set to ‘New Subscriber’. This means that every time a new subscriber is added in Mailchimp, it will activate the workflow in Pabbly Connect.

• Choose Mailchimp from the app list.
• Select ‘New Subscriber’ as the trigger event.
• Copy the generated webhook URL from Pabbly Connect.

Next, you need to connect this webhook URL to your Mailchimp account. Go to your Mailchimp account, navigate to ‘Audience’, and select ‘All Contacts’. Under settings, choose ‘Webhooks’ and create a new webhook. Paste the copied URL and select the option to send updates for subscribed users.

3. Testing the Trigger and Receiving Data in Pabbly Connect

After setting up the webhook, return to Pabbly Connect and click on ‘Recapture Webhook Response’. This action will allow you to test if the integration is working correctly. To do this, add a test subscriber in Mailchimp.

Fill out the subscriber form in Mailchimp with test data. Ensure that the subscriber’s details are accurately entered. Once you submit the form, you should see the subscriber information appear in the Pabbly Connect dashboard, confirming that the trigger is working properly.

4. Setting Up the Action to Add Subscribers to WordPress

Now that the trigger is set up, it’s time to configure the action in Pabbly Connect. Search for WordPress in the action window and select it. The action event should be set to ‘Create User’. This will allow you to add new subscribers to your WordPress site automatically.

To connect your WordPress account, provide the necessary credentials: the username, password, and the base URL of your WordPress site. For the base URL, copy the URL from your WordPress dashboard.

• Enter your WordPress username and password.
• Paste the base URL of your WordPress site.
• Click on ‘Save’ to establish the connection.

Once connected, map the subscriber data from Mailchimp to the corresponding fields in WordPress. For example, map the email address, username, first name, and last name from the Mailchimp response to the WordPress user fields.

5. Finalizing and Testing the Integration

After mapping all the necessary fields, click on ‘Save and Send Test Request’ in Pabbly Connect. This action will attempt to create the user in your WordPress account based on the test subscriber data from Mailchimp.

Check your WordPress user list to confirm that the new subscriber has been added successfully. If everything is set up correctly, you should see the new user with the same details as in Mailchimp. This confirms that the automation workflow is functioning as intended.

To ensure everything is working smoothly, you can perform additional test submissions in Mailchimp. Each new subscriber should automatically appear in your WordPress account, verifying the integration is seamless.

Conclusion

Integrating Mailchimp with WordPress using Pabbly Connect automates the process of adding new subscribers, saving you time and effort. By following the steps outlined in this tutorial, you can ensure that your email marketing efforts are synchronized with your website effortlessly.