Integrate Facebook Lead Ads with WhatsApp Using Pabbly Connect for New Year Events

Learn how to seamlessly integrate Facebook Lead Ads with WhatsApp using Pabbly Connect to promote your New Year event. Step-by-step tutorial included. Implement the precise methodologies leading organizations use to automate repetitive tasks, illustrated with practical examples designed for immediate application.

Watch Step By Step Video Tutorial Below

1. Access Pabbly Connect for Integration

To begin integrating Facebook Lead Ads with WhatsApp, first access Pabbly Connect. This platform allows for seamless automation of tasks across applications. To set up your integration, visit the Pabbly website and create a free account.

Once registered, log into your Pabbly Connect dashboard. From here, you can create a new workflow that connects Facebook Lead Ads and WhatsApp. This integration will enable you to automatically send event invitations to your leads via WhatsApp.

2. Creating a New Workflow in Pabbly Connect

After accessing your Pabbly Connect dashboard, click on the ‘Create Workflow’ button. Name your workflow something relevant, such as ‘New Year Party Details to Facebook Leads on WhatsApp’. This will help you easily identify the automation later.

In this workflow, you will set up a trigger and an action. The trigger will be a new lead collected from Facebook Lead Ads, while the action will be sending a message through WhatsApp. Follow these steps to set up your workflow:

• Click on the ‘Create Workflow’ button.
• Name your workflow appropriately.
• Set the trigger to Facebook Lead Ads.

After naming your workflow, you will see options for setting the trigger and action. Ensure you select Facebook Lead Ads as the trigger application to start this integration.

3. Setting Up Facebook Lead Ads as Trigger

To configure Facebook Lead Ads within your Pabbly Connect workflow, select Facebook Lead Ads as the trigger app. Then choose the trigger event as ‘New Lead’. This action will allow Pabbly Connect to capture data whenever a new lead fills out your form.

Next, connect your Facebook account by clicking on the ‘Connect’ button. Once connected, select the Facebook page where your lead ad is running and the specific lead generation form. This ensures that Pabbly Connect captures leads accurately:

• Choose the Facebook page linked to your event.
• Select the lead generation form you created for the New Year event.
• Save the settings and test the connection.

Once the connection is established, Pabbly Connect will be ready to capture new leads generated from your Facebook ads.

4. Sending WhatsApp Messages via Pabbly Connect

After setting up the trigger for Facebook Lead Ads, the next step is to configure the action to send a WhatsApp message. For this, select ‘360 Dialog’ as the action app, which is essential for sending messages through WhatsApp using the official API.

Choose the action event as ‘Send Template Message’. You will need to connect your 360 Dialog account by providing the API key and domain. This connection allows Pabbly Connect to send messages to WhatsApp. Follow the steps below to complete this setup:

Input your 360 Dialog API key and domain. Select the message template you created for the New Year invitation. Map the lead’s WhatsApp number to ensure messages are sent correctly.

After mapping the required fields, save your settings. Your workflow is now ready to send automated WhatsApp messages to new leads as they come in from Facebook.

5. Testing the Integration

To ensure everything is functioning correctly, it’s crucial to test your Pabbly Connect integration. Fill out your Facebook Lead Ads form to generate a new lead and check if the WhatsApp message is sent successfully.

Upon submitting the form, you should receive a WhatsApp message containing the details of your New Year event. This message will include personalized elements like the lead’s name and the event details, demonstrating how Pabbly Connect automates the process effectively.

Here’s how to test your integration:

Submit a test lead through your Facebook Lead Ads form. Check your WhatsApp for the automated message. Verify the message content matches your template.

If everything works as expected, your integration is complete, and you can start promoting your New Year event effectively using Pabbly Connect.

Conclusion

Integrating Facebook Lead Ads with WhatsApp using Pabbly Connect allows you to automate invitations for your New Year event efficiently. By following the steps outlined in this tutorial, you can ensure that your leads receive timely updates and invitations directly on WhatsApp, enhancing customer engagement.