Integrating ActiveCampaign and GoToWebinar Using Pabbly Connect: A Step-by-Step Guide

Learn how to integrate ActiveCampaign and GoToWebinar using Pabbly Connect. This detailed tutorial covers all steps to automate your webinar registration process. Discover how to seamlessly connect your essential tools through accessible instructions that make powerful automation available to professionals at every skill level.

Watch Step By Step Video Tutorial Below

1. Setting Up Pabbly Connect for Your Workflow

To start integrating ActiveCampaign with GoToWebinar, you will first need to set up Pabbly Connect. Begin by signing up for a free account on the Pabbly website. Once you have signed up, log in to access the Pabbly Connect dashboard.

In the dashboard, click on the ‘Create Workflow’ button. You will be prompted to name your workflow. After naming it, click on the ‘Create’ button to load the workflow page where you will configure your trigger and actions.

2. Configuring the Trigger in Pabbly Connect

The first step in your workflow is to set up the trigger. In this case, the trigger will be a new webinar registration captured via a form. Select ‘Webhook’ as the trigger event within Pabbly Connect.

• Choose ‘Webhook’ from the list of available triggers.
• Copy the provided webhook URL for use in your form application.
• Navigate to your form application (like JotForm) and paste the webhook URL in the integration settings.

Once you have set up the webhook in your form application, you can test the connection by submitting a sample form. This will ensure that the data is captured correctly in Pabbly Connect.

3. Setting Up GoToWebinar Action in Pabbly Connect

After configuring your trigger, the next step is to set up the action. In this case, you will add the registrant to GoToWebinar. Search for ‘GoToWebinar’ in the action step and select ‘Create Registrant’ as the action event.

Now, connect your GoToWebinar account by clicking on the ‘Connect’ button. You will need to provide the date and time in UTC format for the webinars you want to fetch. Make sure to convert your local time (e.g., Indian Standard Time) to UTC before entering it in Pabbly Connect.

• Enter the start and end dates for the webinars you want to register participants for.
• Map the form data such as first name, last name, and email address to the corresponding fields in GoToWebinar.
• Click on ‘Save and Send Test Request’ to verify that the registration is successful.

Once the test request is successful, you will see the new registrant added in your GoToWebinar account, confirming that the integration works seamlessly through Pabbly Connect.

4. Adding ActiveCampaign Action in Pabbly Connect

Next, you will set up an action to create a contact in ActiveCampaign. Search for ‘ActiveCampaign’ in the action step and select ‘Create Contact’ as the action event. Click on the ‘Connect’ button to link your ActiveCampaign account.

You will need to provide your ActiveCampaign API URL and API key. To retrieve the API URL, visit your ActiveCampaign dashboard and copy the base URL. For the API key, navigate to the settings and find it under the Developer section.

Paste the API URL in the designated field, ensuring you remove any unnecessary slashes. Enter the API key you copied from your ActiveCampaign account. Map the relevant fields such as email address, first name, last name, and phone number from the webhook data.

After mapping the fields, click on ‘Save and Send Test Request’ to create a new contact in ActiveCampaign. This action will ensure that every new registrant is also added to your email marketing list, thanks to Pabbly Connect.

5. Finalizing the Integration Workflow

Now that you have set up both actions, it’s time to finalize your workflow. Review all the steps you have configured in Pabbly Connect to ensure everything is correctly set up.

Once you are satisfied, you can activate the workflow. This means that every time someone registers for your webinar through the form, their information will automatically be sent to both GoToWebinar and ActiveCampaign without any manual intervention.

This automation allows you to focus on your webinars while Pabbly Connect handles the data transfer seamlessly. Remember, you only need to set this up once, and it will run automatically from then on.

Conclusion

Integrating ActiveCampaign and GoToWebinar using Pabbly Connect streamlines your webinar registration process. This tutorial guides you through setting up the integration, ensuring that every registrant is captured automatically. Enjoy a hassle-free experience while managing your webinars and email marketing!