Integrating Instagram Leads to MailChimp and MySQL Using Pabbly Connect

Learn how to use Pabbly Connect to integrate Instagram leads into MailChimp and MySQL seamlessly. Follow this step-by-step tutorial for effective lead management. Implement the precise methodologies leading organizations use to automate repetitive tasks, illustrated with practical examples designed for immediate application.

Watch Step By Step Video Tutorial Below

Accessing Pabbly Connect for Integration

To start integrating Instagram leads into MailChimp and MySQL, first, you need to access Pabbly Connect. Open your browser and go to the Pabbly Connect website. If you already have an account, click on the ‘Sign In’ button; otherwise, you can sign up for a free account.

Once logged in, navigate to your dashboard and select Pabbly Connect from the list of applications. Click on ‘Access Now’ to open the Pabbly Connect interface where you can create new workflows. This platform is essential for automating the integration process between various applications.

Creating a Workflow with Pabbly Connect

To create a workflow in Pabbly Connect, click on the ‘Create Workflow’ button. You will be prompted to name your workflow, for example, ‘Add Instagram Leads to MailChimp and Store in MySQL’. Choose a folder to save your workflow, then click ‘Create’ to proceed.

In the workflow window, you will set up a trigger and action. The trigger will be the event that initiates the workflow, and the action will be what happens as a result. Here, you will select ‘Instagram Lead Ads’ as the trigger application and choose the event ‘New Lead Instant’ to capture leads as they come in.

• Select ‘Instagram Lead Ads’ as the trigger application.
• Choose ‘New Lead Instant’ as the trigger event.
• Connect your Instagram account to Pabbly Connect.

After setting the trigger, click on ‘Connect’ to establish the link between Pabbly Connect and your Instagram account. This step is crucial to ensure that leads generated from your Instagram ads are captured effectively.

Storing Leads in MySQL Using Pabbly Connect

Once you have set up the trigger, the next step is to store the lead information in MySQL. In the action application section, select MySQL and choose the action event ‘Insert Row’. This will allow you to add new lead details into your MySQL database.

To connect MySQL with Pabbly Connect, you will need to enter your database credentials. After connecting, specify the table where you want to insert the lead data. For example, you might have a table named ‘New Leads’ where all Instagram leads will be stored.

• Select ‘Insert Row’ as the action event.
• Fill in your MySQL database details for connection.
• Map the lead data fields from Instagram to MySQL.

After mapping all the necessary fields such as first name, last name, email, and phone number, click on ‘Save and Send Test Request’. This will insert the lead data into your MySQL table, confirming that the integration is working as intended with Pabbly Connect.

Adding Subscribers to MailChimp with Pabbly Connect

In addition to storing leads in MySQL, you can also add them as subscribers in MailChimp. For this, select MailChimp as your next action application and choose ‘Add New Member with Custom Fields’ as the action event. This will help you create a new subscriber using the lead details captured.

Connect your MailChimp account to Pabbly Connect by entering the required API key and data center information. You can find this information in your MailChimp account under Profile > Extras > API Keys. After connecting, select the audience list where the new subscriber will be added.

Choose ‘Add New Member with Custom Fields’ as the action event. Map the lead data fields to the MailChimp subscriber fields. Click on ‘Save and Send Test Request’ to create the subscriber.

After successfully mapping the fields, click ‘Save and Send Test Request’. This action will create a new subscriber in your MailChimp account, allowing you to engage with your leads through targeted email campaigns facilitated by Pabbly Connect.

Testing the Workflow in Pabbly Connect

To ensure everything is functioning correctly, perform a test submission using the lead generation tool. This will simulate the process of capturing a lead from Instagram. Go to the Meta for Developers site and use the Lead Ads Testing Tool to submit a test lead.

After submitting the test lead, go back to Pabbly Connect to check if the lead details have been captured correctly. You should see the data populated in your workflow, confirming that the integration between Instagram, MySQL, and MailChimp is working seamlessly.

Repeat the testing process to verify that multiple leads can be captured and stored without issues. This will help ensure that your workflow is robust and ready for real-time lead management.

Conclusion

In this tutorial, we explored how to use Pabbly Connect to integrate Instagram leads into MailChimp and MySQL. By following the steps outlined, you can automate the process of capturing leads and managing subscriber information effectively. This integration is essential for optimizing your lead management strategy and converting leads into paying clients.